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Compass has become Rene Herse Cycles

Published February 21, 2019

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It's official: Compass has become Rene Herse Cycles.

This move streamlines the branding and clarifies company's philosophy. Company founder Jan Heine explained: "As Rene Herse Cycles, we'll continue to make highperformance components for rides that mix gravel and pavement with plenty of adventure. This is our style of riding, and also what René Herse (pronounced reNAY AIRS) enjoyed in the 1940s, when he pushed the envelope of what we call all-road bikes today. His bikes have inspired us as we've developed our components.

As Rene Herse Cycles is reborn in the Cascade Mountains, we'll continue to push the limits of what bicycles can do." Rene Herse Cycles offers supple high-performance tires, cranks with custom gearing, handlebars designed for long-distance comfort, and a variety of other components.

The company just announced a new allroad tire: The Rene Herse Juniper Ridge 650B x 48 mm uses a proprietary dual-purpose tread pattern that offers excellent traction in mud and snow, but also rolls fast and grips well on gravel and pavement. The Juniper Ridge, named after a breathtaking trail in the heart of the Cascade Mountains, will be available in March.

Rene Herse Cycles is online at, and on Instagram: @reneherse.

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