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Fidlock GmbH wins Design & Innovation Award 2019

Published February 8, 2019

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February 6, 2019. Hannover, Germany – Award winning Fidlock Bike Brand is going to attend the CABDA show in Chicago!

Fidlock Bike core product TWIST Uni Connector was recently honored with the international Design & Innovation Award 2019 – the Jury votes the Fidlock UNI CONNECTOR like:

Fidlock TWIST Uni Connector

The Uni Connector combines Fidlock's renowned TWIST technology with the Boa closure system to provide an innovative storage solution for bike packers and those who want to keep their ride essentials within reach. Standard bottles and cans, jackets or Bluetooth speakers attach securely to the frame, thanks to the non-slip coating and the high clamping force of the Boa system. The Uni Connector can only transport soft objects like Bananas, for example, to a limited extent – the cables of the Boa fastener would cut into them too easily when tightened. Combined with the TWIST Uni Base and its universal mounting straps, the Uni Connector is a practical solution to flexibly expand storage space, even for bikes without numerous bottle bosses.

Fidlock Bike is entering the NA-market with new concept
After sneaking into the US-market by exhibiting at Interbike and Sea Otter Classic last year the German based innovation leader Fidlock Bike is going to expand their activities in the NA-market for 2019. Fidlock will be attending to CABDA Midwest Show held in Chicago the 13th/14th of February. Fidlock products as the famous cage-less water bottles, the Uni Connector and others – as well as the Fidlock staff - can be found at booth #529.

Fidlock Bike is Opening Retailers & Building a Sales Rep Team
Adding the best dealers is the core strategy for Fidlock for the US and Canadian market. "After getting a tremendous response at Interbike and at the Sea Otter Classic from dealers and consumers we confirmed it was time to take the next step," said Barton Burdette, Brand Manager for the USA and based in Idaho commented. "We are very pleased with the reaction we are getting from IBD's and now we are building a strong rep team to open more retailers and I could not be more pleased with the quality of reps already jumping on board."

Fidlock Bike is looking for fresh, enthusiastic sales reps to work with IBD's. The application process is being guided by industry veteran Scott Montgomery,

About the TWIST Uni Connector
Fidlock TWIST Bottle is one of its kind – the whole system is a no brainer and revolutionary in many cases. And for all that are super loyal to their old style bike bottles or would like to take other bottles with them on a ride we can say now – do it! The new Fidlock UNI CONNECTOR is here!

We combined our own unique Fidlock technology with a BOA closure and a smart cable routing to get the UNI CONNECTOR. If you would like to mount the water bottle you bought during your ride or your beloved bike bottle from your last race or some insulated bottles – and much more – just fix it to the UNI CONNECTOR and mount it to the Fidlock bike base that is already on your bike! Yes, right, you could also swap from Fidlock bottles to other bottles and back without any wrenching!

The smooth rubber inlay of the UNI CONNECTOR protects your bottles against scratches and helps holding the bottle in place. Fidlock UNI CONNECTOR – another step into individual bike pleasure.

About the Design & Innovation Award

The Design & Innovation Award is both a benchmark and a seal of approval for the most outstanding products within the cycling world.
It is the only award that truly tests all of the submit¬ted products in real-world scenarios while also assessing them from every an¬gle to reach critical statements. Over a two-week period, the independent Award Team evaluates all of the entries, putting them through their paces before passing final judgement.
The Award Team is made up of thirty international professionals, including journal¬ists, test riders and engineers – all of whom are recognized as renowned experts in their fields. The extensive competence of the team and the full spectrum of bicycle categories help to assess products in a broader context and identify new trends at an early stage.

About Fidlock:
Fidlock is based in Hannover, Germany and developed patent protected magnetic-mechanic fastener solutions for all kinds of purposes and businesses since more than 10 years. Beside their famous helmet buckles for various head protection systems Fidlock also stands for individual solutions on bags and other load bearing systems, shoe-closures and up to special task-solutions for law enforcement. Some famous brands like Uvex, Lazer, Oakley, Nike, Smith, Tatonka, Esprit, O´Neal, Porsche Design, Thule and hama rely on Fidlock products.

With their own Bike-Line Fidlock launches their technologies into new business segments and offers fresh innovation into various markets. The Bike-Line stands like a pilot project and is unique so far. Bike Business was chosen because of the dynamics and highly rated international potential.


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