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Playtri named official triathlon store of IronMan

Published December 13, 2018

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TAMPA, Fla. / DALLAS, Texas (December 13, 2018) – IRONMAN, a Wanda Sports Holdings company, announced today a multi-year partnership that expands the relationship with endurance sport retailer, PLAYTRI, as the Official Triathlon Store for the IRONMAN® and IRONMAN® 70.3® U.S. Series. PLAYTRI will offer full bicycle service at the IRONMAN Village as well as bicycle tech support on course during race day.

PLAYTRI has 18 years of triathlon knowledge and experience cultivating the best equipment, and support for athletes of all abilities to excel in their multisport goals. PLAYTRI owns and operates one of the largest chains of triathlon-focused retail locations and online store in the nation, with the goal to expanding their retail footprint to all 50 states through franchising.

“We take athletes achieving their health goals seriously at PLAYTRI. The IRONMAN and IRONMAN® 70.3® journeys are one of the most sacred in the world of triathlon and why we are excited to be delivering quality service and products across North America at IRONMAN events,” said Stephan Brown CEO of PLAYTRI Franchising. “Walking to the start line confident your bike is ready, your special needs bags are full, and you have everything you need to make your day a success is important to us.”

PLAYTRI will be on-site at many of the 2019 IRONMAN and IRONMAN 70.3 U.S. Series races positioned in IRONMAN Village with a large assortment of last-minute items available for sale in addition to offering full bicycle service for athletes competing, including on course race day tech support.

“PLAYTRI’s experience, knowledge and passion in their support of athletes gives us complete confidence that this partnership will greatly benefit our participants before and during our events,” said Stuart Selig, EVP of Global Partnerships, North America for IRONMAN. “We hope to help PLAYTRI grow as they bring their expansive offerings to more athletes around the U.S.”

PLAYTRI will also be fielding franchise opportunities. The PLAYTRI franchise model offers a blend of entrepreneurship and community advocacy, further growing the sport while creating a profitable business model for franchisees to be successful in their respective markets.

For more information about PLAYTRI or franchising opportunities, please contact Stephan Brown at (850) 978-2736

For more information on the IRONMAN brand and global event series, visit Media may

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