TRUCKEE, Calif. (BRAIN) — Following its launch at this year’s Interbike, mountain bike footwear brand Ride Concepts announced Monday that it has assembled a U.S. sales force.
“We were focused on finding the best reps in each region who also align with our brand objectives.” Ride Concepts CEO Brandon Dodd said. “I think we found a great mix, and we are excited for them to represent our brand.”
Ride Concepts has appointed Adrienne Evans of Alpine Sports Marketing & Sales for Northern California; James and Brooke Nishida of Faction Sports Group for Southern California; Dean Kuzura and Eric Daignault of Pirtuk in the Pacific Northwest; Douglas and Nancy Ritter of DDR Sales in the Southwest; Rich Kuipers of Rocky Mountain Rep Group for Utah; Michael Blackmore in Colorado; Christopher Feltman of State of Mind for the mid-Atlantic region; and Steven Scherck of Midwest Reps for the U.S. Midwest.
For 2019, Ride Concepts will have a full line of mountain bike footwear with gender- and youth-specific lasts. Brand partnerships with Rubber Kinetics and D3O allow Ride Concepts to create shoe offerings tailored to specific applications.
“Reception has been great since Interbike and we’re looking forward to getting shoes into shops in the coming months.” Dodd said. “The integration of a solid rep force will allow us to build key relationships with valuable local dealers, and we’ll be seeking more dealers throughout 2019.”
