Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

All articles by Steve Frothingham

December 22, 2020

BRIDGEPORT, Conn. (BRAIN) — A former Specialized Bicycle graphic designer is charging that she was terminated in violation of federal and state civil rights and employment laws.

Posted in Industry News
December 18, 2020

AUSTIN, Texas (BRAIN) — This time last year, Hill Abell was contemplating some big changes at his five Austin stores. Drastic changes.

Posted in Retail News
December 17, 2020
Some retailers say this was the year to quit while they were ahead. Some are getting some help from Trek Bicycle.

FLOWER MOUND, Texas (BRAIN) — This year's bike boom left many retailers with empty shelves, bulging bank accounts, and greatly reduced debt. It also left many exhausted. More than a few have decided this was the perfect time to get out of the retail grind, one way or another.

Posted in Retail News
December 9, 2020
Stanfill and Kallista at CABDA in 2018

ASHEVILLE, N.C. (BRAIN) — James Stanfill is stepping down as president of the Professional Bicycle Mechanics Assocation, a group he helped form in 2016.

Posted in Retail News
December 4, 2020
The bike business was bolstered by about $135 million in (mostly forgivable) loans this year.
Revolution Bicycle Repair (from the store's Facebook page).

JAMAICA PLAIN, Mass. (BRAIN) — Revolution Bicycle Repair, the smallest shop in this Boston neighborhood, received one of the smallest Paycheck Protection Program loans made to a bike company this year: just $1,700.

Posted in Industry News
November 18, 2020
Photo courtesy NICA.

VICTOR, Idaho (BRAIN) — New research suggests youth cycling will continue to be a bright spot post-pandemic.

Posted in Industry News
November 12, 2020
Nothstein celebrates winning gold at the 2000 Games. Credit: Mark Dadswell/ALLSPORT

ALLENTOWN, Pa. (BRAIN) — A federal judge dismissed a suit Olympic medalist Marty Nothstein had filed against USA Cycling. The suit stemmed from sexual misconduct allegations — later found to be false — that emerged after Nothstein announced his candidacy for the U.S. House in 2018.

Posted in Industry News
November 9, 2020
UPDATED: The trustee for the former owner of Performance Bike and ASI is suing 23 companies, seeking to recover $2.6 million.

DURHAM, N.C. (BRAIN) — Nearly two years after Advanced Sports Enterprises and its subsidiaries filed for bankruptcy, the case drags on.

Posted in Industry News
November 9, 2020
Peloton's stock price Monday. Source: NASDAQ.com.

NEW YORK (BRAIN) — Market indexes soared Monday on Pfizer's good news about a COVID-19 vaccine. However, some bike-related stocks were trading down as investors bet riding — indoors or outside — will be less popular in a post-COVID world.

Posted in Industry News
October 5, 2020

WALNUT CREEK, Calif. (BRAIN) — In its new Black Reparations Program, Rivendell Bicycle Works is offering Black customers a 45% discount on bikes and frames bought through its website or its warehouse store.

Posted in Industry News

Pages