Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

sfrothingham@bicycleretailer.com
/twitter.com/#!/stevefroth

All articles by Steve Frothingham

Dirt Rag's parent files for Chapter 7 bankruptcy protection

March 5, 2020

Dirt Rag announced in late January that it was shutting down its magazine and website, as well as its Dirt Fest and Adventure Fest mountain bike festivals (Other groups have since stepped up to run the events).

Posted in Industry News

Send us your Sea Otter news and calendar items!

February 24, 2020

BOULDER, Colo. (BRAIN) — It's that time of year again and we're looking for your Sea Otter news and events.

Posted in Industry News

BLM removes Slickrock Trail parcels from oil and gas lease sale

February 21, 2020
Copyright trailsource.com/CreativeCommons.org

MOAB, Utah (BRAIN) — The U.S. Bureau of Land Management on Friday announced that two parcels of land, one of which includes part of Moab's famous Slickrock Trail, will not be in an upcoming oil and gas lease sale.

Posted in Industry News

Shimano entrusts UK retailers with model year 2021 information

February 19, 2020
Shimano's 2020 IceBike display, from the event's Facebook page.

MILTON KEYNES, United Kingdom (BRAIN) — UK dealers are being offered a peek at Shimano's 2021 model year offerings at IceBike, the large annual open house hosted by the UK distributor Madison.

Posted in Industry News

British folding e-bike brand, Gocycle, re-enters the US market

February 14, 2020

SAN DIEGO (BRAIN) — When Gocycle, an 18-year-old British e-bike brand, first made a stab at the U.S. market, company founder and CEO Richard Thorpe found the market wasn’t ready for its upscale, folding e-bikes.

Posted in Industry News

Coronavirus could cause bike delays — even for brands that don't make bikes in China

February 7, 2020
Major bike maker warns that 'anti-Chinese sentiment' in Vietnam could cause delays there and in Cambodia.
A welder at a Taiwanese bike factory. BRAIN photo.

TAICHUNG, Taiwan (BRAIN) — The CEO of A&J Bicycles — one of the world's largest bike makers, with factories in Taiwan, China, Vietnam, and Cambodia — is warning customers of possible shipment delays due to the novel coronavirus outbreak in China.

Posted in International

Taipei Cycle canceled, sources tell BRAIN. Small May event planned in Taipei

February 7, 2020

TAIPEI, Taiwan (BRAIN) — Multiple sources in Taiwan and the U.S. tell BRAIN that next month's Taipei Cycle show has been canceled. Exhibitors and other potential visitors have told show organizers they were reluctant to attend because of the ongoing novel coronavirus outbreak in China.

Posted in Industry News

Industry unprepared for e-MTBs, former Trek executive says

February 7, 2020
Joe V. says a fourth e-bike class is needed for trail use.
A former Trek executive said a fourth e-bike class is needed for trail use.

CARLSBAD, Calif. (BRAIN) — While suppliers and advocacy groups were laying groundwork for e-bike use on paved roads and trails, electric mountain bikes began rolling onto sales floors and trails (or not) with little industry preparation.

Posted in Industry News

Rad Power closes on $25 million investment, plans more stores

February 5, 2020
First new store will be in Austin.
Rad Power Bikes' Rad Rover step-thru

SEATTLE (BRAIN) — The company said it will use the funding to support new brick and mortar retail locations, and to expand its mobile service and "white glove" delivery offerings.

Posted in Industry News

Taiwan suppliers ask TAITRA to cancel Taipei Cycle show over virus concerns

February 4, 2020
Taipei Cycle attracts more than 1,110 exhibitors and 8,000 visitors.

TAIPEI, Taiwan (BRAIN) — Taiwan-based exhibitors at the Taipei Cycle show — scheduled to open a month from Tuesday — are circulating a petition asking organizers to cancel it because of the new coronavirus outbreak in China. 

Posted in International

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