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Stephen Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

All articles by Stephen Frothingham

November 17, 2014

MORGAN HILL, Calif. (BRAIN) — Slate Olson, who is currently Rapha's chief marketing officer, will relocate from London to California next year to join Specialized as vice president of global marketing in March.

Posted in North America
Former Nike exec, who has been at Rapha for 7 years, will join Specialized in March.
November 13, 2014

EMMAUS, Pa. (BRAIN) — Bicycling magazine has seen a 20 percent increase in sold advertising pages in 2014, compared to the same period last year. Publisher Zack Grice said the growth rate exceeds that of any U.S. magazine, in any category, monthly or bi-monthly, that is audited. 

Posted in North America
October 22, 2014

FORT COLLINS, Colo. (BRAIN) — A mystery for years, for some this tool represents the industry's heyday.

Posted in North America
October 6, 2014

NEWBURY PARK, Calif. (BRAIN) — Giant USA is calling out several of its U.S. competitors for selling outside the traditional IBD channel. In a sales letter sent to its dealers this week, John "JT" Thompson, Giant USA's executive sales director, included a chart (.pdf) that showed which of its major competitors sold consumer direct, or via sporting goods stores or online retailers.

Posted in North America
UPDATED with JT Thompson's response to reader comments.
October 1, 2014

RALEIGH, N.C. (BRAIN) — A North Carolina Superior Court has appointed a receiver for the BMX brand Eastern Bikes and has barred the company's owners from selling any of its property.

Posted in North America
September 25, 2014
The LeMond Washoe.

MINNEAPOLIS (BRAIN) — Greg LeMond is continuing to work on a re-entry to the bike market, launching a new U.S.-made steel road bike model this fall, with plans for other models to be launched in 2015.

Posted in International
New Washoe road model will be offered consumer direct with wholesale pricing also available.
September 24, 2014
At the ExpoBici, you can enjoy a local wine as you check out the bikes.

PADOVA, Italy (BRAIN) — They do things different in Italy.

Posted in International
September 11, 2014

LAS VEGAS (BRAIN) — After a nearly 15-year hiatus from the bike industry, framebuilder Chris Chance is resurrecting his namesake brand, Fat Chance Bicycles. Chance, one of the pioneers of mountain bikes, founded Fat City Cycles in 1982 in Somerville, Massachusetts.

Posted in Product/Tech
Updated
September 9, 2014

BOULDER CITY, Nev. (BRAIN) — 4iiii Innovations is bringing power training down to a new low price—starting at $400 with its Precision crank-based system introduced at Interbike's OutDoor Demo this week.

Posted in Product/Tech
September 9, 2014
Palmer at the OutDoor Demo on Monday. Photo: Bob Huff.

LAS VEGAS (BRAIN) — For some of those who came into the sport of mountain biking in a certain era—the second half of the 1990s—rider Shaun Palmer and bike brand Intense Cycles will always be linked. This week at OutDoor Demo, it was the '90s all over again as Palmer showed up to ride an Intense with dealers.

Posted in North America

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