Follow Bicycle Retailer

Stephen Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

All articles by Stephen Frothingham

March 17, 2015

TAICHUNG, Taiwan (BRAIN) — Components’ facilities near Taichung surround a peaceful expanse of green grass, open spaces and awesome dirt jumps — a welcome oasis in this industrialized region.

Posted in International
February 6, 2015
Balestrini and Ridenour. Morgan Hill Police photos.

LOS ALTOS, Calif. (BRAIN) — An employee at the Bicycle Outfitters store here was a key player in the quick recovery of two rare road bikes stolen from the Specialized headquarters in Morgan Hill, Calif., early this week.

Posted in Retail News
Updated with arrest details
December 5, 2014
Chris Tutton

BURNABY, British Columbia (BRAIN) — Fox Factory Holding Corp., the parent of the Fox suspension brand, has purchased Race Face Performance and Easton Cycling, the companies announced Friday.

Posted in North America
November 17, 2014

MORGAN HILL, Calif. (BRAIN) — Slate Olson, who is currently Rapha's chief marketing officer, will relocate from London to California next year to join Specialized as vice president of global marketing in March.

Posted in North America
Former Nike exec, who has been at Rapha for 7 years, will join Specialized in March.
November 13, 2014

EMMAUS, Pa. (BRAIN) — Bicycling magazine has seen a 20 percent increase in sold advertising pages in 2014, compared to the same period last year. Publisher Zack Grice said the growth rate exceeds that of any U.S. magazine, in any category, monthly or bi-monthly, that is audited. 

Posted in North America
October 22, 2014

FORT COLLINS, Colo. (BRAIN) — A mystery for years, for some this tool represents the industry's heyday.

Posted in North America
October 6, 2014

NEWBURY PARK, Calif. (BRAIN) — Giant USA is calling out several of its U.S. competitors for selling outside the traditional IBD channel. In a sales letter sent to its dealers this week, John "JT" Thompson, Giant USA's executive sales director, included a chart (.pdf) that showed which of its major competitors sold consumer direct, or via sporting goods stores or online retailers.

Posted in North America
UPDATED with JT Thompson's response to reader comments.
October 1, 2014

RALEIGH, N.C. (BRAIN) — A North Carolina Superior Court has appointed a receiver for the BMX brand Eastern Bikes and has barred the company's owners from selling any of its property.

Posted in North America
September 25, 2014
The LeMond Washoe.

MINNEAPOLIS (BRAIN) — Greg LeMond is continuing to work on a re-entry to the bike market, launching a new U.S.-made steel road bike model this fall, with plans for other models to be launched in 2015.

Posted in International
New Washoe road model will be offered consumer direct with wholesale pricing also available.

Pages