Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

sfrothingham@bicycleretailer.com
/twitter.com/#!/stevefroth

All articles by Steve Frothingham

Giant Group agrees to buy minority share in Stages Cycling in $20 million deal

January 27, 2023

TAIPEI, Taiwan (BRAIN) — Giant Group has agreed to make a $20 million investment in Stages Cycling, acquiring 32.5% of the company's common stock according to a filing with the Taiwan stock exchange.

Posted in Industry News

Court grants each side some victories as SRAM v. Princeton heads to trial

January 17, 2023
A photo of a Princeton Carbon Wheelworks wheel from the SRAM complaint.

WEST PALM BEACH, Fla. (BRAIN) — The judge in a patent dispute between SRAM and Princeton Carbon Works is promising "a proverbial battle of experts."

Posted in Industry News

Specialized buys former Pearl Izumi building

January 11, 2023

LOUISVILLE, Colo. (BRAIN) — Specialized Bicycle Components bought the award-winning office building here previously owned by Pearl Izumi, for $14.9 million.

The company said Thursday that it would use the space for an innovation center.

Posted in Industry News

Specialized laying off 8% of its employees

January 11, 2023

MORGAN HILL, Calif. (BRAIN) — Specialized announced Wednesday that it is laying off 8% of its workforce in what the company called a “transformation.” The layoffs are across the company globally, including at company-owned retail stores in the U.S. and overseas.

Posted in Industry News

Staff Editorial: Who’s going to regulate Class 3 e-bikes? There’s little doubt.

January 6, 2023
In 2020, the CPSC conducted a recall of the Cannondale Canvas NEO, which comes in Class 1 and Class 3 versions.

(BRAIN) — Do Class 3 e-bikes fall into a black hole of product categories, neither bicycles nor motorcycles, able to charge about the landscape unplugged and unregulated, with no government safety oversight?

Posted in Opinion/Analysis

Trek ranks high for trademark oppositions

December 30, 2022
Company takes Ranger Trek's owner to federal appeals court.
A version of this article was in the January edition of Bicycle Retailer & Industry News.

WOODINVILLE, Wash. (BRAIN) — Without objection, “trek” is a lovely word, whetherr a noun or a verb. TREK™, though, is something else entirely.

Posted in Industry News

Staff editorial: Taming the e-bicycle

December 27, 2022
Photo by Eye Speak on Unsplash

For at least one social media news cycle last summer, e-bike fans took to their keyboards in disgust when TheAtlantic.com published “The E-bike Is a Monstrosity” by Ian Bogost.

Posted in Opinion/Analysis

Dealer association asked CPSC to make statement on e-bike standards

December 20, 2022

IRVINE, Calif. (BRAIN) — The National Bicycle Dealers Association sent a letter to federal regulators this week asking that they make a statement regarding UL certification of e-bikes sold in the U.S.

Posted in Industry News

Trek Bicycle and Bell Sports sue over cargo lost or damaged at sea

November 7, 2022
Getty stock image.

NEW YORK (BRAIN) — COVID-19, massive consumer demand, and the war in Ukraine have upset the industry's supply chain in recent years. Rough seas also played a part.

Posted in Industry News

Bell Sports settles product liability lawsuit involving 'universal' pedal

November 4, 2022

INDIANAPOLIS (BRAIN) — Bell Sports has settled a product liability suit filed by an Indiana woman who said her Bell Universal pedal broke off while she was riding, causing a crash and injuries. The suit said the woman suffered damages totaling nearly $5 million.

Posted in Industry News

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