MORGAN HILL, Calif. (BRAIN) — A new book written by Donny Perry, global development manager for Specialized Bicycles' retail education program, is now available on Amazon.
FT. COLLINS, Colo. (BRAIN) — Fort Collins Bicycle Co., the parent company of Swobo Bicycles, is launching a new line of road bikes for children and small adults. The Farrier line will be distributed to IBDs by Hawley Company.
WILTON, Conn. (BRAIN) — Cannondale is updating its Trigger and Jekyll "OverMountain" trail/enduro bikes for 2015 with 27.5-inch wheels, stiffer SuperMax Lefty forks and a new Fox Dyad rear shock tune.
ATLANTA (BRAIN) — For the first time, Wahoo Fitness is now offering its mobile Fitness app for Android devices.
The new app can be found in the Google Play Store.
CHICAGO (BRAIN) — RockShox is offering more 650b fork options at the long-travel end of its product line, adding 650b versions of its Domain Dual Crown fork and for its redesigned Boxxer model.
INDIANAPOLIS (BRAIN) — Silca, an historic Italian brand that was reborn in the U.S. last year, is launching its first new product aside from pump replacement parts: a CO2 inflator and matching cartridges.
FLETCHER, N.C. (BRAIN) – April 1, 2014 — News has leaked from the offices of Cane Creek Cycling Components that they will push into the sports nutrition market.
GOLDEN, Colo. (BRAIN) — April 1, 2014 — Feedback Sports addresses the growing 3- to 6-year-old children’s DIY market with the introduction of an elite-level bicycle work stand.
ATASCADERO, Calif. (BRAIN) — California-based Promo Logic has reached a sales and marketing agreement with Bicyclick LTD, an Israel-based manufacturer of the Bicyclick bike storage product.
MARIN, Calif. (BRAIN) — Breezer is launching a new family of full-suspension bikes with 29-inch wheels and 120 millimeters of travel, called Supercell.
IRVINE, Calif. (BRAIN) — Shimano has announced that it is trickling down some high-end features from its Dura-Ace and Ultegra groups to to third tier 105 parts, via a new 11-speed 105 group. Besides the 11th cog, the 105 5800 series components borrow a new compact lever shape from the pricier groups.
CHICAGO (BRAIN) — SRAM is releasing new 11-speed shifters for aero bars, as well as time trial/triathlon-specific chainrings.
DETROIT (BRAIN) — Detroit Cargo has had a busy winter. The company has moved to a larger location, added several new products and is now offering retailers a new point of purchase display.
NEW HOPE, Minn. (BRAIN) — Moxie Cycling has launched an expanded line of women’s cycling apparel, adding 38 new SKUs for the season.
KETCHUM, Idaho (BRAIN) – Smith Optics' new mountain bike helmet, the Forefront, has received the prestigious Red Dot Award in the Outdoor/Leisure/Sports/Fun category, awarded by the Germany's Design Zentrum Nordrhein Westfalen.
MORGAN HILL, Calif. (BRAIN) — Specialized has made its Armadillo road tires tougher and more durable, the company says.
FRIEDRICHSHAFEN, Germany (BRAIN) — Lightweight is offering a new version of all its road wheels, the Schwarzed Edition. The Schwarzed wheels feature a new black-on-black color scheme and full ceramic bearings from CeramicSpeed.
CHICAGO (BRAIN) — SRAM is launching a new mountain bike disc brake family called Guide, which will be available in June. SRAM said it started from scratch in designing the new line, which is notable for not including the Avid brand.
JOHANNESBURG, South Africa (BRAIN) — Profits from the sales of Scicon's new Qhubeka Scicon saddlebags will support a program that helps mobilize people on bicycles in South Africa.
BOXTEL, Netherlands (BRAIN) — The new Dutch brand Allez Cycling offers cycling-themed T-shirts for men and women.