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Bike magazine owner buys TransWorld titles

Published May 21, 2013

SAN CLEMENTE, CA (BRAIN) — GrindMedia, which owns Bike and Paved magazines, among others, has purchased TransWorld's action sports brands, which include TransWorld RideBMX as well as its surf, snow and moto titles.

The companies did not release the purchase price. GrindMedia, which is a division of SourceInterlink Media, will have a combined monthly audience of 30 million, it said. TransWorld was owned by Bonnier Corp., an international media group.

“The addition of these fantastic brands to the GrindMedia portfolio further underscores our commitment to the belief that unique, quality content is the foundation of today’s dynamic enthusiast media company,” said Norb Garrett, senior vice president and group publisher of GrindMedia. “Like our readers and our advertisers, we are passionate about these sports and we look forward to the TransWorld family joining ours at GrindMedia.”

GrindMedia's titles include Surfer, Surfing, Snowboarder, Skateboarder, Powder, Canoe & Kayak and SUP-Standup Paddler. Parent company Source InterLink owns more than 75 publications, 100 websites, 800 branded products and more than 50 events.

TransWorld's titles include TransWorld SURF, TransWorld SNOWboarding, TransWorld SKATEboarding, TransWorld Ride BMX, TransWorld Motocross and TransWorld Business.

TransWorld will remain located in Carlsbad, California, according to a company statement.

 

Topics associated with this article: Web/Internet, Mergers/Acquisitions, Media/Publishing

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