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Posted October 13, 2014

WEST CONSHOHOCKEN, Pa. (BRAIN) – 4id, a company that offers a range of sports identification and safety products, lets riders and runners light up their training regimen with the PowerWrapz and PowerClipz.

Posted in New Products
Posted October 8, 2014

BOULDER, Colo. (BRAIN) — Rebecca Rusch's new book tells how she went from being a normal kid in Chicago to a woman known as the Queen of Pain for her perseverence as a relentlessly fast runner, paddler, and mountain bike racer.

Posted in New Products
Posted October 8, 2014

ANTWERP, Belgium (BRAIN) – Lazer Sport is now offering two adult helmets equipped with MIPS, the multi-directional impact protection system designed to deal with angled impacts to the head.

Posted in New Products
Posted October 7, 2014

LOS ANGELES (BRAIN) — Mission's Camo Series messenger bags are available in three sizes in a limited edition. 

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Posted October 1, 2014

BOULDER, Colo. (BRAIN) — Goggles & Dust: Images from Cycling's Glory Days is a new book containing newly restored photographs from 1920s and 1930s bike racing. 

Posted in New Products
Posted September 29, 2014
The GoPro HERO4 Black.

SAN MATEO, CALIF. (September 29, 2014) - GoPro, Inc.'s newest action cameras the HERO4 Black and HERO4 Silver, have new features including 4K recording (on the Black model) and a built-in touch screen display (on the Silver model).

Posted in New Products
Posted September 26, 2014

MINNEAPOLIS (BRAIN) — Bike Fixtation is now selling a wall-mounted tool station for public use in bike storage rooms or repair stations. The Public Toolbox includes eight tools secured to the wall with 54-inch braided stainless steel cables. An optional strike plate protects walls from tool strikes.

Posted in New Products
Posted September 25, 2014
The Muna Fire truck model

LAKE FOREST, Calif. (BRAIN) — Torcano Industries is now shipping its Muna balance bikes to retailers.

Posted in New Products
Posted September 23, 2014
Contour Roam 3

PROVO, Utah (BRAIN) – After being out of the market for several months, then announcing its return in April of this year, Contour is unveiling a new action camera—the Roam 3.

Posted in New Products
Posted September 23, 2014

BOULDER, Colo. (BRAIN) — The SaddleLight LED Bike Bag from Nite Ize offers all the room of a normal bike bag but also comes with reflective detailing and a red LED tail light.

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Posted September 19, 2014

VISTA, Calif. (BRAIN) — Electra Bicycle Company is bolstering its Men’s Attitude cruiser collection with the new Moto model — which the Trek-owned brand describes as “a blend between a cruiser, mountain bike and BMX racer” designed for more aggressive riders.

Posted in New Products
Posted September 17, 2014

ATLANTA (BRAIN) — Fitness app and product maker Wahoo Fitness has added the TICKR X heart rate monitor to its workout wearable line.

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Posted September 15, 2014

VANCOUVER, British Columbia (BRAIN) — Rubbers Brand Bicycle Tubes feature minimalist packaging, cheeky positioning, and a bundled glueless patch included with each tube.

Posted in New Products
Posted September 11, 2014

SANTA MONICA, Calif. (BRAIN) — Bonk Breaker is introducing a new flavor of its High Protein bars, Cookies & Cream.

The bars are made from all-natural real food ingredients.

Posted in New Products
Posted September 9, 2014

LAS VEGAS (BRAIN) — Just hours after Apple announced plans for its new iPhone 6 model on Tuesday, at least one bike supplier announced a matching bicycle accessory.

Posted in New Products Tagged Interbike
Posted September 9, 2014

TULSA, Okla. (BRAIN) — ICEdot has a new product that allows bikers or other adventurers to manually trigger an alert that sends their location via text message to chosen recipients.

Posted in New Products Tagged Interbike
Posted September 8, 2014

SCOTTS VALLEY, Calif. (BRAIN) — Giro's Empire mountain bike shoe, previously available in a limited edition, has been added to its regular product line, in a different color.

Posted in New Products
Posted September 5, 2014

GRAND RAPIDS, Mich. (BRAIN) — Velocity USA is introducing a new lightweight cross-country rim at Interbike, called the Blunt SS.

Posted in New Products
Posted September 4, 2014

SEATTLE (BRAIN) — Nutritionals brand Nuun recently joined the PeopleForBikes Coalition and will offer a special packaging of its electrolyte drink tablets with a portion of sales going to the organization.

Posted in New Products
Posted August 29, 2014

BONSALL, Calif. (BRAIN) — Two industry veterans are launching a women’s chamois cream system that consists of pre-ride cleansing wipes, a during-ride chamois cream and a post-ride shower gel.

Posted in New Products

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