MONTREAL, Quebec (BRAIN) — Assos marked the official worldwide launch of its new S7 bib shorts line on Friday; the new S7 line — the first update to the Swiss brand's bibs in six years — includes four models. One model is available now at retail stores worldwide.
IRVINE, CA (BRAIN) — DirtBaggies is introducing winter-purposed thermal liners for the brand’s combination bibs/baggy mountain bike shorts via a Kickstarter campaign ending Jan. 2.
BREDBURY, United Kingdom (BRAIN) — Renthal released its new Fatbar Lite Carbon handlebar range aimed at trail, enduro and cross-country riders this week.
RAPID CITY, SD (BRAIN) — Strider Sports is releasing a heavy-duty 12-inch pneumatic-tire wheelset for its Strider bikes.
DETROIT, MI (BRAIN) — Shinola is releasing a special edition bike and watch in honor of the Wright Brothers. The Detroit brand also is launching a "private collectors club" called The Foundry.
MADISON, WI (BRAIN) — Schwinn is celebrating the 75th anniversary of its Paramount model with a limited edition, U.S.-made, steel road frame made at the former Schwinn-owned Paramount factory.
PORTLAND, OR (BRAIN) — Showers Pass has launched a waterproof-breathable sock for cycling, running, skiing and other outdoor activities.
BELLINGHAM, WA (BRAIN) — Softride says its Hang2 and Hang5 bike racks are well suited to carrying fat bikes without adapters or extra tools.
VENLO, Netherlands (BRAIN) — Dutch glove brand Mujjo has launched a double-insulated knitted cycling glove that works on touchscreen devices.
DENVER, CO (BRAIN) — Sampson Sports' new Rock pedal features an alloy body with heat treated steel entry/release mechanics along with a stainless steel top plate under the cleat.
SPRINGFIELD, MO (BRAIN) — Küat Racks' new TRIO fork-mount roof bike rack attachment has a three-way mounting system allowing compatibility with 9mm, 15mm thru- and 20mm thru-axle options. The TRIO also includes a cable lock that provides security to the rear wheel and rear frame triangle.
HAUPPAUGE, NY (BRAIN) — White Lightning is expanding its line of "Johnny" transport products with the Wheel Johnny, a wheel bag designed for transport and storage.
MIAMI, FL (BRAIN) — Fuelstrip is a product that analyzes an athlete's sweat levels and recommends the appropriate amount of sports nutrition to eat.
KLAIPEDA, Lithuania (BRAIN) — Wittson Cycles is now offering a titanium 29er rigid fork called the Nulla. The fork is the first stock production product to come from the Lithuania custom builder.
LOS ANGELES, CA (BRAIN) — Drift Innovation introduced a new action camera on Wednesday that features what the company claims is the longest battery life on the market, along with other new features.
CHICOUTIMI, Quebec (BRAIN) — The Jetpack from Biknd is a travel bag for road and mountain bikes that includes an inflatable wall system that acts like an airbag, absorbing any impacts the bag receives during transit.
BOULDER, CO (BRAIN) — The company that makes Polar Bottle insulated water bottles is preparing to launch an inexpensive hydration system with a recyclable water reservoir, making replacing a yucky bladder less painful to the wallet and the planet.