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Posted December 13, 2013

MONTREAL, Quebec (BRAIN) — Assos marked the official worldwide launch of its new S7 bib shorts line on Friday; the new S7 line — the first update to the Swiss brand's bibs in six years — includes four models. One model is available now at retail stores worldwide.

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Posted December 12, 2013

IRVINE, CA (BRAIN) — DirtBaggies is introducing winter-purposed thermal liners for the brand’s combination bibs/baggy mountain bike shorts via a Kickstarter campaign ending Jan. 2. 

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Posted December 12, 2013

BREDBURY, United Kingdom (BRAIN) — Renthal released its new Fatbar Lite Carbon handlebar range aimed at trail, enduro and cross-country riders this week. 

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Posted December 11, 2013

RAPID CITY, SD (BRAIN) — Strider Sports is releasing a heavy-duty 12-inch pneumatic-tire wheelset for its Strider bikes.

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Posted December 10, 2013
The Wright Brothers bike

DETROIT, MI (BRAIN) — Shinola is releasing a special edition bike and watch in honor of the Wright Brothers. The Detroit brand also is launching a "private collectors club" called The Foundry.

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Posted December 6, 2013

MADISON, WI (BRAIN) — Schwinn is celebrating the 75th anniversary of its Paramount model with a limited edition, U.S.-made, steel road frame made at the former Schwinn-owned Paramount factory.

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Posted December 4, 2013

PORTLAND, OR (BRAIN) — Showers Pass has launched a waterproof-breathable sock for cycling, running, skiing and other outdoor activities.

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Posted December 3, 2013
The Hang5 in the up position with bikes attached.

BELLINGHAM, WA (BRAIN) — Softride says its Hang2 and Hang5 bike racks are well suited to carrying fat bikes without adapters or extra tools.

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Posted December 2, 2013

VENLO, Netherlands (BRAIN) — Dutch glove brand Mujjo has launched a double-insulated knitted cycling glove that works on touchscreen devices.

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Posted December 2, 2013
Sampson Sports Rock pedal

DENVER, CO (BRAIN) — Sampson Sports' new Rock pedal features an alloy body with heat treated steel entry/release mechanics along with a stainless steel top plate under the cleat.

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Posted November 26, 2013

SPRINGFIELD, MO (BRAIN) — Küat Racks' new TRIO fork-mount roof bike rack attachment has a three-way mounting system allowing compatibility with 9mm, 15mm thru- and 20mm thru-axle options. The TRIO also includes a cable lock that provides security to the rear wheel and rear frame triangle. 

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Posted November 25, 2013

HAUPPAUGE, NY (BRAIN) — White Lightning is expanding its line of "Johnny" transport products with the Wheel Johnny, a wheel bag designed for transport and storage.

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Posted November 25, 2013

MIAMI, FL (BRAIN) — Fuelstrip is a product that analyzes an athlete's sweat levels and recommends the appropriate amount of sports nutrition to eat.

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Posted November 21, 2013

KLAIPEDA, Lithuania (BRAIN) — Wittson Cycles is now offering a titanium 29er rigid fork called the Nulla. The fork is the first stock production product to come from the Lithuania custom builder.

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Posted November 20, 2013
The Ghost-S camera

LOS ANGELES, CA (BRAIN) — Drift Innovation introduced a new action camera on Wednesday that features what the company claims is the longest battery life on the market, along with other new features.

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Posted November 18, 2013
BOULDER, CO (BRAIN) — The CycleTEK Momentum1 trainer boasts 29er compatibility, a large flywheel for realistic coasting and acceleration resistance and a fluid resistance unit that offers a smooth and repeatable resistance curve.
 
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Posted November 15, 2013

CHICOUTIMI, Quebec (BRAIN) — The Jetpack from Biknd is a travel bag for road and mountain bikes that includes an inflatable wall system that acts like an airbag, absorbing any impacts the bag receives during transit.

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Posted November 15, 2013
BEVERLY, MA (BRAIN) — Parlee is launching its first aero road bike, the ESX. The ESX is all new design that the company has been working on for several years in the lab, in the wind tunnel and on the road.
 
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Posted November 13, 2013

BOULDER, CO (BRAIN) — The company that makes Polar Bottle insulated water bottles is preparing to launch an inexpensive hydration system with a recyclable water reservoir, making replacing a yucky bladder less painful to the wallet and the planet.

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