GOLDEN, Colo. (BRAIN) — April 1, 2014 — Feedback Sports addresses the growing 3- to 6-year-old children’s DIY market with the introduction of an elite-level bicycle work stand.
MARIN, Calif. (BRAIN) — Breezer is launching a new family of full-suspension bikes with 29-inch wheels and 120 millimeters of travel, called Supercell.
NEW HOPE, Minn. (BRAIN) — Moxie Cycling has launched an expanded line of women’s cycling apparel, adding 38 new SKUs for the season.
MORGAN HILL, Calif. (BRAIN) — Specialized has made its Armadillo road tires tougher and more durable, the company says.
FRIEDRICHSHAFEN, Germany (BRAIN) — Lightweight is offering a new version of all its road wheels, the Schwarzed Edition. The Schwarzed wheels feature a new black-on-black color scheme and full ceramic bearings from CeramicSpeed.
JOHANNESBURG, South Africa (BRAIN) — Profits from the sales of Scicon's new Qhubeka Scicon saddlebags will support a program that helps mobilize people on bicycles in South Africa.
BOXTEL, Netherlands (BRAIN) — The new Dutch brand Allez Cycling offers cycling-themed T-shirts for men and women.
STOCKHOLM (BRAIN) — The Bookman Cup Holder is intended to be a simple and attractive way to help city cyclists who also happen to be coffee enthusiasts.
LOS ANGELES (BRAIN) — Pure Fix Cycles adds to its premium fixed-gear line with the new Coolidge drop-bar bike.
BOULDER, Colo. (BRAIN) — Zeal Optics' new Memphis sunglass is part of its Crafted series of biodegradable sunglesses.
The frames are made of a biodegradable acetate based on Italian-grown cotton.
TEMECULA, Calif. (BRAIN) — Almost two years after debuting its aluminum Tracer 27.5 in the then-novel 650b wheel size at Sea Otter, SoCal's Intense Cycles launches a new refinement of the enduro/trail bike with the Tracer T275 carbon.
BOULDER, Colo. (BRAIN) — RockyMounts is offering new low-profile crossbars and towers for bike and ski racks.
The Ouray Crossbar and Flagstaff Towers integrate with most vehicle's factory roof rails.
PETALUMA, Calif. (BRAIN) – Yuba Bicycles has updated its Boda Boda cargo bike for 2014 and created new accessories for carrying children, adult passengers, groceries or a surfboard.
The new Boda Boda will be available for purchase in April for $995 retail.
CHICAGO (BRAIN) — SRAM on Tuesday released details of its Force CX1 group, a single-chainring cyclocross racing parts kit that borrows technology from its single-chainring mountain bike groups. Several SRAM-sponsored racers were spotted using the group during the 2013-2014 cyclocross season.
COLORADO SPRINGS, Colo. (BRAIN) — SRM has released a new line of single-chainring mountain bike power meters.
IRVINE, Calif. (BRAIN) — Shimano has unveiled a new disc-brake compatible carbon road wheel, the WH-RX830.
TAIPEI, Taiwan (BRAIN) — WTB launched a new mountain bike saddle at the Taipei International Cycle Show this week, the High Tail. The company said the saddle is designed to give increased rear tire clearance on full suspension 650b bikes, and was inspired by Pivot Cycles' president and founder, Chris Cocalis.
PETALUMA, Calif. (BRAIN) — CamelBak is entering the filtered-water pitcher market with a new product that it claims filters water as fast as a faucet.
ROANOKE, Va. (BRAIN) — Custom cycling clothes brand Starlight Apparel has a new line designed specifically for adventure racing. The Starlight Adventure Line is now available for custom orders; the company plans to offer the line as part of its retail line.
CHICAGO (BRAIN) — RockShox's new Paragon fork is intended for urban and trekking cyclists. The 700c fork is designed to take the edge off vibrations from the road and trail.
The fork has a lightweight tunable Solo Air spring paired with an in-ride adjustable lockout, with a PopLoc remote option.