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Posted February 7, 2014

SAN FRANCISCO (BRAIN) — The second edition of Chrome Industries' Reflective Camo collection — camouflage by day, reflective by night — includes the weatherproof Victor compact utility belt. The camo pattern has a special glass-bead print to reflect light from a distance of up to 100 feet.

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Posted February 5, 2014

BOULDER, Colo. (BRAIN) — "Eric’s Big Day: A Bicycle Race Unlike Any Other," Rod Waters’ book for children ages 4 to 8, tells the whimsical story of a boy who helps wayward bike racers as he pedals to meet a friend for a picnic—and finds himself a winner in the end.

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Posted February 3, 2014

IRVINE, Calif. (BRAIN) — Shimano on Monday announced it was entering the action camera market with the new CM-1000 Sport Camera, a $299 camera that will be available in May.

The CM-1000 is the first product from Shimano's Lifestyle Gear Division that targets the fishing and cycling markets.

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Posted February 2, 2014

IRVINE, Calif. (BRAIN) – Shimano will soon sell a wireless device that connects its electronic Di2 groups to a bike computer.

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Posted January 30, 2014

OXNARD, Calif. (BRAIN) — Nalini's Shark road shoe is part of the Italian brand's full line of road, mountain bike, multi-sport, spinning and casual shoes. The full line is made in Italy.

Posted in New Products
Posted January 29, 2014

AUSTIN, Texas (BRAIN) — Soleus, a sports watch and GPS device brand, is now offering a fitness tracking wristband. Soleus introduced a GPS bike computer last year. 

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Posted January 27, 2014

PORTLAND, Ore. (BRAIN) — Launched via Kickstarter and distributed by Southern California-based Torcano Industries, the Orp is the first bicycle light to integrate a dual-tone horn, emitting 76 or 96 decibels of sound to alert cars, pedestrians, runners and other cyclists.

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Posted January 24, 2014

MINNEAPOLIS, Minn. (BRAIN) — LeMond is now offering an optioanal wireless power meter attachment for its LeMond Revolution stationary trainers.

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Posted January 24, 2014

GRAND RAPIDS, Mich. (BRAIN) — Velocity USA is now making clothes hangers out of scrap rims that did not meet its quality control standards.

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Posted January 21, 2014

BOULDER, Colo. (BRAIN) — Racing Weight Cookbook is the third title in VeloPress' Racing Weight series. The book includes more than 100 recipes intended to help athletes hit their ideal weight without compromising performance.

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Posted January 20, 2014

CAMPBELL, Calif. (BRAIN) — Kinesiology tape brand Rocktape has released Rock Sauce, topical lotion for isolated muscle pain and joint soreness.

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Posted January 17, 2014
CHEROKEE VILLAGE, Ark. (BRAIN) — Tour of Flanders: The Inside Story is a new book about the Flemish spring classic by Les Woodland.
 
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Posted January 16, 2014

TORONTO (BRAIN) — Cervélo has updated its venerable P2 triathlon bike.

The new P2 has a wider range of fit options and features Cervélo's new P-Series geometry, which has sizes ranging from 45cm (which has 650c wheels) and 48 to 61 (700c wheels).

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Posted January 15, 2014

LAS VEGAS (BRAIN) — Schwinn unveiled its new CycleNav Smart Bike Navigator at the 2014 Consumer Electronics Show here last week.

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Posted January 14, 2014
The Sidi Insider in camo.

TREVISO, Italy (BRAIN) — Sidi is introducing a line of casual, urban shoes as part of its 2014 Sidi Sport Collection. 

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Posted January 13, 2014

BOULDER, Colo. (BRAIN) — RockyMounts has introduced a new upright bike rack attachment called the BrassKnuckles.

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Posted January 10, 2014

LONG BEACH, Calif. (BRAIN) — Profile Design claims its RZ2 frame-mounted bottle system improves the aerodynamics of any bike.

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Posted January 9, 2014

MINNEAPOLIS, MN (BRAIN) — Cyclists don't have to sacrifice fashion for function with Donkey Label’s new Merino wool socks. Constructed with the highest-quality fabrics in a flat-knit crew style, these socks combine superior durability with a unique style.

Posted in New Products
Posted January 8, 2014

BOULDER, CO (BRAIN) — Developed a taste for Skratch Labs’ Exercise Hydration Mix even when not training hard or putting in a long day in the saddle? Then the new Daily Electrolyte Mix is here to quench your hankering.

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Posted January 7, 2014
Stealth Pocket 500

ESCONDIDO, CA (BRAIN) —XLAB has a new toptube storage bag for bikes with angled stems or with cables entering the toptube.

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