BRAIN Staff
All articles by BRAIN Staff
July 1, 2020
BOULDER, Colo. (BRAIN) — PeopleForBikes, which owns and operates the Bicycle Leadership Conference, announced Wednesday that it will hold the BLC as a virtual event this fall and an in-person BLC next April 12-14 in Santa Cruz, California. Meanwhile, organizers of the Sea Otter Classic, which has hosted the BLC in Monterey for many years, announced a rival management conference for next April.
Posted in Industry News
July 1, 2020
(BRAIN) — The Dorel brands are shifting to an updated version of the cycle the industry relied on in decades’ past: dealer pre-season commitments made in the fourth quarter and model transitions centered around the new year. The company is promising to eliminate most mid-season model year changeovers.
Posted in Industry News
June 2, 2020
FRIEDRICHSHAFEN, Germany (BRAIN) — Organizers of the ASEANBIKE 2020 show have announced they have postponed the inaugural event until sometime next year. Messe Friedrichshafen, the owner of the Eurobike show, had partnered with .C.C.
Posted in International
May 27, 2020
BATH, United Kingdom (BRAIN) — The pandemic has brought millions of new cyclists into the sport, and how to retain those riders in the sport is on the minds of many. But what about our pre-existing consumers who were cycling enthusiasts before the pandemic? How have their habits changed and what will they need from retailers and suppliers after this is all over?
Posted in Studies/Reports
May 21, 2020
PORTLAND, Ore. (BRAIN) — King Cycle Group, Inc. has become the first industry manufacturer to become a Certified B Corporation, meaning it’s “a purpose-driven business seeking to benefit all stakeholders, not just shareholders.”
Posted in Industry News
April 16, 2020
More and more bike brands are manufacturing PPE or making other donations to aid in the battle against COVID-19. Here are some of the reports we've received this week.
Posted in Industry News
March 26, 2020
"We know we're defying the governor's orders. We also know people need us," said one New Mexico retailer.
SANTA FE, N.M. (BRAIN) — More state and local officials are declaring bike shops "essential" businesses that can stay open despite shut-down orders due to the COVID-19 pandemic. However, several jurisdictions have reversed course in what is a constantly changing landscape across the country.
Posted in Retail News
March 6, 2020
Company says it's seen little impact from COVID-19.
BRASELTON, Ga. (BRAIN) — Fox Factory's sales in the bike market continue steady growth, up 11.3% in the fourth quarter and 6.3% for the full year. Full year sales were $299 million in the bike market, where the company sells products under the Fox, Marzocchi, Race Face and Easton brands.
Posted in Industry News
March 6, 2020
CHICAGO (BRAIN) — CABDA show director Jim Kersten said next week's CABDA East trade show in New Jersey is going ahead as planned, even after at least 11 exhibitors have told him they plan to pull out. The show originally had 156 registered exhibitors.
Posted in Industry News
March 5, 2020
Many look to digital options as real-world marketing opportunities shift beneath their feet.
Posted in Industry News
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