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Toby Hill

Toby Hill

A writer and editor with more than 20 years of publishing experience, Toby is one of the newest members of the BRAIN editorial team. His resume includes several years on the news and business copy desk at Southern California's Orange County Register before moving on to edit several entertainment and business trade publications, including Showbiz Daily and The Hollywood Reporter. As a longtime, though still woefully unskilled mountain biker, he is a frequent patron of the emergency rooms and urgent care facilities near BRAIN’s home base of Laguna Hills. And while his medical payments have helped adorn the schooners and yachts of several prominent orthopedic surgeons in the community, Toby has never been invited for so much as a harbor cruise. He lives in the mountain bike mecca of Fullerton—home of the famed and deadly Fullerton Loop—with his wife, daughter and two dogs.

All articles by Toby Hill

April 10, 2014

MONTEREY, Calif. (BRAIN) — Call it the fat bike for all seasons.

Borealis Bikes — which launched last fall with its lightweight carbon fiber fat bike, the Yampa — arrives at Sea Otter Thursday with the first fatty designed around RockShox's new Bluto fat bike suspension fork.

Posted in Product/Tech
New model debuting Thursday at Sea Otter is the first to be designed around RockShox's Bluto suspension fat bike fork.
April 9, 2014

MONTEREY, Calif. (BRAIN) — The 24th edition of the Sea Otter Classic gets under way Thursday with a host of first-time exhibitors, increased race registration, new events and a greatly expanded e-bike presence.

Posted in North America
March 4, 2014

LADERA RANCH, Calif. (BRAIN) — Longtime Serfas general manager John Denson has left the company and launched his own IBD-exclusive sales and distribution venture, Southern California-based Torcano Industries.

Posted in North America
Torcano Industries goes IBD-exclusive with ‘disruptive’ products and accessories.
February 23, 2014

BLOOMINGTON, Minn. (BRAIN) — Quality Bicycle Products will open a new office in Taichung, Taiwan, in June to better support its bike manufacturing partners on the island.

Posted in International
February 23, 2014

BLOOMINGTON, Minn. (BRAIN) —Highlights of what we saw at Quality Bicycle Products' 2014 open house and expo. Look for more coverage in the March 15 issue of BRAIN.

Posted in North America
February 21, 2014

BLOOMINGTON, Minn. (BRAIN) — Dealers and suppliers flocking to Quality Bicycle Products’ Frostbike were greeted by the harshest winter storm to hit Minnesota this season, dumping as much as a foot of snow overnight Thursday to Friday in the Twin Cities and prompting widespread school closures as well as traffic snarls on icy highways. But QBP said there has been only mild disruption to its annual open house, which started Friday morning.

Posted in North America
But QBP sees few complications for annual open house despite fierce winter storm.
February 5, 2014
Joseph Robinson, 21, was struck by a hit-and-run driver Sunday.

IRVINE, Calif. (BRAIN) — Some 200 to 250 cyclists and Southern California industry representatives turned out early Wednesday for a memorial ride and ceremony to honor Joseph Robinson, a local bike shop employee who was killed by a hit-and-run driver during a morning ride Sunday. He was 21.

Posted in North America
January 31, 2014
Boardman’s new SLS endurance road platform

PALOS VERDES, Calif. (BRAIN) — Highlights from our final day of visits with suppliers at Winter PressCamp. Look for additional coverage in the March 1 issue of Bicycle Retailer:

Posted in Product/Tech
January 30, 2014
Campagnolo's Daniel Large shows how to install a Campy power unit.

PALOS VERDES, Calif. (BRAIN) — Industry chatter mixed with Hollywood dreams Wednesday as the inaugural winter edition of Lifeboat Events’ PressCamp event got under way sharing the grounds of swank Southern California resort Terranea with the celebrity hosts and aspiring divas of TV’s “American Idol,” filming on location.

Posted in North America
December 30, 2013
Brett Walquist

SAN JUAN, PUERTO RICO (BRAIN) – Brett Walquist, a longtime Midwest rep for J&B Importers and a former retailer, was stabbed to death by an intruder early Monday while vacationing with family in the beach town of Rincon, Puerto Rico. He was 41.

Posted in North America

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