Toby Hill

Toby Hill

A writer and editor with more than 20 years of publishing experience, Toby is one of the newest members of the BRAIN editorial team. His resume includes several years on the news and business copy desk at Southern California's Orange County Register before moving on to edit several entertainment and business trade publications, including Showbiz Daily and The Hollywood Reporter. As a longtime, though still woefully unskilled mountain biker, he is a frequent patron of the emergency rooms and urgent care facilities near BRAIN’s home base of Laguna Hills. And while his medical payments have helped adorn the schooners and yachts of several prominent orthopedic surgeons in the community, Toby has never been invited for so much as a harbor cruise. He lives in the mountain bike mecca of Fullerton—home of the famed and deadly Fullerton Loop—with his wife, daughter and two dogs.

All articles by Toby Hill

January 24, 2019

MEMPHIS, Tenn. (BRAIN) — Clark Butcher, owner of neighboring Memphis shops Victory Bicycle Studio and Pedaltown Bicycles, is removing the wall between the two stores and combining them under the Victory name.

Posted in Retail News
January 23, 2019

BIG BEAR LAKE, Calif. (BRAIN) — Two children of innovative bike designer Dan Hanebrink, who died of natural causes in late December at age 80, are continuing to serve Hanebrink Bikes' existing customers.

Posted in Industry News
January 17, 2019
UPDATED: Corrects retail attendance figure

Editor’s note: The retail attendance figure originally supplied to BRAIN was for non-exhibiting attendees on the expo’s first day. That total includes media as well as companies that did not have booth space at CABDA West.

Posted in Industry News
January 16, 2019
Students get their hands dirty in the Track Modeling Program

OKLAHOMA CITY (BRAIN) — Celestial Cycles owner Sheridan Marquardt figures his BMX race business has tripled since the beginner-focused BMX Racing League arrived at the local track, where the Oklahoma City retailer is now a title sponsor of the facility.

Posted in Industry News
January 15, 2019
Del Mar Thoroughbred Club Racetrack

DEL MAR, Calif. (BRAIN) — With gray skies and rain in the forecast, CABDA show director Jim Kersten may not have gotten the balmy Southern California welcome he hoped for as he set up for the inaugural CABDA West expo here in San Diego County this week.

Posted in Industry News
January 4, 2019

PITTSBURGH (BRAIN) — Close to two years after suspending its print edition and moving exclusively online, Bicycle Times’ website is winding down, with content migrating over to the website and print magazine of fellow Rotating Mass Media title Dirt Rag.

Posted in Industry News
January 3, 2019
The Eminent Haste frame.

SAN MARCOS, Calif. (BRAIN) — Mountain bike brand Eminent Cycles, sold largely consumer direct on the internet, is looking to expand its hybrid sales model and will attend this month's CABDA West show to meet with prospective dealers.

Posted in Industry News
December 19, 2018

LONDON (BRAIN) — U.K. online retailer Chain Reaction Cycles has announced on its website that it will stop selling Shimano products into North America on Jan. 1.

Posted in Industry News
December 14, 2018

SANTA MONICA, Calif. (BRAIN) — Police here have arrested a suspect in a series of thefts at Southern California bike shops in which fake identification and credit cards were used to take high-end bikes out on test rides and never return them.

Posted in Retail News
December 14, 2018
Unparallel’s Up Link men’s clipless MTB shoe

FULLERTON, Calif. (BRAIN) — Mountain bikers who know their sneaker-style MTB shoes will see a few familiar features in the Up Link clipless model from new footwear brand Unparallel Sports. Start with the outsole: That's similar to Teva's Pivot clipless shoes from the brand's brief foray into the MTB market, right? Actually, it is the Teva outsole design.

Posted in Product/Tech

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