SAN DIEGO (BRAIN) — Employees of retail stores that sell NiteRider products are eligible to enter a contest to win a free trip to the lighting brand's 25th anniversary celebration in San Diego this fall.
Two winners will be flown to NiteRider's hometown for the two-day event, which includes a night ride, factory tour, round tables, and party at Stone Brewery. Winners and runners up will also take home new Pro light systems.
To enter the contest, employees need to tell their best NiteRider storie, via text, photo and/or video and share it with their social media community.
"We constantly hear of customers who have used their lights for epic journeys or saving the random pro whose light failed in the midst of a 24-hour race, a NiteRider employee who went above and beyond to the person still running their 20-year-old water-bottle battery system. It's these stories that have given life and sustainability to our company and we want to hear them and reward them," said company founder Tom Carroll.