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Endurance House opens fifth store in Georgia

Published May 15, 2014

ALPHARETTA, Ga. (BRAIN) — Endurance House, a specialty retailer catering to triathletes, runners and walkers, has opened its first store in the Southeast. The new store in the Atlanta area joins four other stores in Wisconsin, California and Colorado.

Competitive triathletes Steve and Leila (Lee) Karp own the store, which is the first of three the couple plan to open around Atlanta. Endurance mountain bike racer and professional bike fitter Eddie O’Dea will manage the store, which officially opens Friday, May 16.

“We’re thrilled to be bringing Endurance House to the Atlanta area,” said Lee Karp. “As active triathletes ourselves, Steve and I are part of a large and growing endurance sport community here, and are situated in the heart of a thriving region for endurance events."

The 4,600-square-foot store caters to endurance athletes of all levels with products and gear for cycling, running, walking and swimming, including bikes from Fuji, Kestrel, Orbea and others. Endurance House Alpharetta offers full-service triathlon bike repair, rents race wheels and wetsuits, and hosts clinic, workshops and group runs.

“We’re not just a store; there are plenty of retail outlets that just sell apparel and gear,” said Lee Karp. “As our name implies, we want everyone in the community to see us as the place that welcomes them ‘home’ like family and provides the encouragement, information and personalized attention they need to be their best and live life to the fullest.”

Endurance House is a growing chain of retail stores founded by Jamie and Tara Osborn in 2006 in Madison, Wisconsin. Besides the two additional stores slated for the Atlanta area, additional stores in Indianapolis, Indiana; Milwaukee, Wisconsin; Sarasota, Florida; and Orange County, California; are also on the horizon.

A grand opening celebration kicks off on Friday, May 16 and continues through Sunday, May 18.

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