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Mike's Bike signs Ascent CRM for consumer marketing

Published March 27, 2014

BOULDER, Colo. (BRAIN) — Northern California retailer Mike's Bikes has selected Ascent CRM, formerly a division of Leisure Trends, as its relationship marketing partner, driving the 11-store chain's direct-to-consumer marketing efforts.

"We realized that we were swimming in customer data and not getting the full value from it," said Ken Martin, owner and CEO of Mike's Bikes. "We needed a partner that will enable us to connect all of our the data across all of our customer touch points, in-store and website, and be able to communicate with our customers in relevant and meaningful ways allowing us to achieve our goal: Get more people on bikes. Ascent CRM was the right partner for our business because they are not only experts in marketing but in our space."

Ascent CRM was spun off as a separate customer relationship management (CRM) business after Leisure Trends was acquired in October by the NPD Group, a market research and consulting services firm. It provides clients in the outdoor industries with marketing software and services aimed at building stronger customer relationships.

"Mike's Bikes represents the gold standard for IBDs. Their success and rapid expansion creates a lot of valuable customer information stored in islands," Ascent CRM president Scott Buelter said. "We will help Ken and his team connect and tap into the true value of this data, deepen their understanding of their customers and build direct and relevant marketing programs in support of their customer acquisition and retention objectives."

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