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Cadence Cyclery opens second location as Giant Partner Store

Published March 24, 2014
Customers mingle at the grand opening party at Cadence Cyclery's new store.

HIGHLAND VILLAGE, Texas (BRAIN) — Dallas-Fort Worth area retailer Cadence Cyclery recently celebrated the opening of its second store, located 32 miles from its original location in McKinney, Texas. The new 4,000 square-foot shop opened as a Giant Partner Store in late November.

Giant USA's retail merchandising specialists worked with owner Chad Plumlee in the design of the store's retail space to select flooring, lighting, wall coverings, graphics and messaging to highlight both the Cadence Cyclery and Giant brands.

"The nice, clean space Chad found provided us all with the opportunity to build a store and give Cadence Cyclery a new and exciting way to showcase bicycles and connect with the community," said Reuben Hernandez, Giant national retail services manager. "We were able to take some of the design elements from the first Cadence Cyclery store and combine it with modern store fixtures, fresh colors and Giant-based visuals. The store looks great, and we are so happy for Chad and his incredible team at Cadence Cyclery."

The store also features a Liv/giant section to highlight women's-specific products and bikes. "We were able to dedicate a sizable section to women's cylcling," said Damon Williams, manager of the Highland location. "We are working to become a destination for female cyclists and want to be able to provide exceptional service for all levels, from beginners to racers."

Besides Giant, Cadence Cyclery in Highland Village also sells bikes from Scott, BH, Pivot and Cervelo. The store is located near Lewisville Lake, offering easy access to local road routes and mountain bike trails. Like the original location, the Highland store's market is split between mountain and road.

"It's surprising, but Dallas has one of the largest mountain biking communities in the country," Williams said. "We have around 50 trails with everything from XC to technical DH sections and they are always very busy."

The shop currently employs two full-time and four part-time staff members and hosts group road and mountain bike rides several times per week.

 

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