GREENWICH, CT (BRAIN) — Custom fit studio Signatures Cycles has moved its Greenwich location to gain increased foot traffic in and out of the affluent town’s transportation hub.
“Our lease was up, and I realized I was on the wrong side of the hub. I wanted to have more visibility for the traffic going into the train station,” said owner Paul Levine. “If it’s possible to be on the ‘wrong side of the tracks’ in Greenwich, we were on it.”
Though similar in size to Signature’s 2,500-square-foot former Greenwich home, the new location’s split-level layout allows more privacy for bike fitting. The shop’s fit station, along with showers and a locker room, is on the lower level, with sales and repairs housed above. “We’ve dedicated the entire lower level for the fit experience,” Levine said.
Signature works with the Purely Custom XY sizing system and offers three levels of fitting—for a customer’s current bike, a new stock bike or a new custom bike. The shop also offers a mobile fit service for home or office.
Bike brands include Serotta, Seven, Parlee, Guru, Independent Fabrication and Passoni. The Greenwich store also just brought on Rapha and Assos apparel.
Levine is eyeing early November for an official grand opening, with raffles for a lightweight wheelset, a trip to Majorca and a full Shimano Dura-Ace gruppo.
Signature also operates studios/showrooms in New York City and Central Valley, New York.