SCOTTS VALLEY, Calif. (BRAIN) — Greg Shapleigh, who has been connected to the Giro brand since 1990, is stepping down April 14 as vice president and general manager of Vista Outdoor's sport protection division, where he oversaw the Giro, Bollé, Cébé, Bell Helmets, Bell Powersports, Blackburn, Krash, Raskullz and Serengeti brands.
Except for a brief period with North Face, Shapleigh has been involved with Giro through its many ownership changes and mergers over the years, including its acquisition by Bell Sports in the early 1990s. The most recent change was when Vista announced it was buying BRG Sports' action sports brands a little more than a year ago.
Shapleigh announced his decision to staff on Tuesday. Vista Outdoor president Dave Allen later told employees in an email that Jen Harned will take over as VP/GM of the sport protection division.
"Greg began his career with Giro Sport Design in 1990. Over the next 26 years he spent time working on every brand in the Action Sports portfolio and held multiple positions in marketing, product development and general management," Allen said in his email. "His influence on shaping the Giro brand into the dominant force that it is in the cycling and snow sports industries is unquestioned, and most recently, his untiring and strong leadership in organizing and setting up the new Sport Protection business unit has been impressive and greatly appreciated. Needless to say, we will miss Greg."
Harned joined Easton-Bell Sports in 2007 and progressed through various finance and business strategy roles until she filled the position of CFO and COO of Action Sports when Vista Outdoor acquired the company last year. She most recently was vice president of sourcing for Vista's outdoor products. Allen said she will be relocating to Giro's headquarters in Scotts Valley, California, as part of this transition. She will hold both positions until a replacement is found for her sourcing role, Allen said.
