SAN JOSE, Calif. (BRAIN) — BicycleBlueBook.com has hired industry veteran Chris McLaren as its chief sales officer with a focus on expanding and strengthening its relationships with independent bike dealers particpating in the BicyleBlueBook.com Authorized Trade-In Partner Program.
McLaren most recently served as managing director at BMC USA where he was responsible for all sales and marketing initiatives for the company. Prior to BMC USA, he held sales leadership roles at Shinola, Cervélo and Focus Bicycles USA.
"I am excited to join the BicycleBlueBook.com team and lead our efforts to help independent bicycle dealers create a trade-in opportunities at scale that will help unlock enormous buying power for consumers to spend on new bicycle sales. In my estimation the concept of ubiquitous trade-in availability, like trading in a car, is the single largest opportunity for the bicycle industry to reach new sales milestones ," said McLaren.
Ira Becker, president of BicycleBlueBook, said, "The team at BicycleBlueBook.com is honored to have Chris join the company to lead the expansion of the BicycleBlueBook.com Authorized Trade-In Program. Chris' career long commitment and success in building strong and strategic partnerships with Independent Bicycle Dealers is a perfect fit to our company's mission to help drive new bicycle sales with our innovative trade-in model."
