SEATTLE (BRAIN) — Dr. Stacy Sims, a co-founder of the Osmo Nutrition company, is now working with Nuun and Co. on hydration education, product innovation and clean living initiatives.
Sims, who left Osmo last year, has helped popularize a new approach to exercise hydration, with a focus on low calorie electrolyte drinks that are more easily absorbed than sugary exercise drinks. Before co-founding Osmo with two partners, she collaborated with Dr. Allen Lim, the founder of Skratch Labs, which has promoted a similar approach to hydration.
Nuun has focused on hydration as well as prioritizing "clean product, planet and sport."
Sims is currently a senior research fellow at the University of Waikato Adams Centre of High Performance, where she is developing ongoing research and expanding the post-graduate program while continuing her work with world-class athletes.
"The Nuun team is honored to work alongside Stacy, one of the most accomplished sport scientists in the world. Her passion for improving health and performance along with her desire to share her knowledge is truly remarkable," said Kevin Rutherford, Nuun's president and CEO. "There is so much opportunity for positive disruption in the sports drink industry, and it is going to take purpose-driven leaders joining forces to create impactful change."
Sims said, "I truly appreciate and believe in Nuun's holistic approach to sports hydration, and this really attracted me to working with their team. They are continually learning and evolving through the latest research in the exercise science and natural foods fields. And, Nuun accomplishes this through clean practices which positively affect society and the environment."
Sims will meet with retailers and others at Interbike next week, where she will be in the Nuun booth on Wednesday, Sept. 21.
