BOULDER, Colo. (BRAIN) — The Outdoor Industries Women's Coalition, celebrating its 20th anniversary this year, has rebranded itself as Camber Outdoors. The organization said the new name better reflects its approach to its work in the outdoor industry while encouraging both women and men to advocate gender equality in the workplace and in the outdoors.
"We decided on the name Camber Outdoors because 'camber' is an upward curve that creates a deviation in a straight path. Without camber, the direction is linear or status quo," said Deanne Buck, the executive director of Camber Outdoors. "The name 'Camber Outdoors' reflects the collective efforts and upward momentum of our organization, corporate partners, and industries in attracting, retaining, and advancing talent for greater industry sustainability and relevance.
"Camber Outdoors elevates and promotes the active-outdoors industries as great places to work for women. We recognize that when employers become the companies of choice for talented individuals, they become the brands of choice for participants and consumers."
The organization has more than 3,500 members and 170 corporate partners, as well as 59 CEOS who have made a commitment to supporting its current vision of respect, inclusion and gender equality at every level in the workplace.
The organization said its new name also reflects its renewed mission, which is to achieve equality for all women in the outdoors, from backcountry to boardroom.
In tandem with the rebranding, Camber Outdoors also launched a new advertising campaign, "Everyone's Outdoors," that showcases opportunities for women in the active-outdoor industries through membership campaigns and highlighting companies committed to diversity and inclusion. Camber Outdoors will continue its existing programs including the CEO Pledge, Pitchfest, Camber Outdoors Exchange and the Camber Outdoors Job Board, as well as its mentoring program and industry leadership awards.
"We're thrilled with our organization's rebrand and expanded focus of Camber Outdoors to help promote gender diversity, inclusion and entrepreneurship in the active-outdoor industries and we're looking forward to the next 20 years to help women grow and thrive," said Buck.
More information at camberoutdoors.org.
