LEXINGTON, S.C. (BRAIN) — Hawley will soon start distributing Mavic products in the U.S. The brand will also continue dealer-direct sales. Amer Sports, the owner of Mavic and Enve, also announced a new joint sales structure on Friday.
Starting in August, Hawley will carry "a good portion" of the Mavic product line, including wheels, rims and tires.
"As one of the most iconic brands in our industry, Mavic is a tremendous addition to our product line. Our dealers will enjoy fast and easy access to Mavic's well-known and innovative products," said Matt Wheeler, product manager at Hawley-Lambert.
Pat McGinnis, the vice president commercial at Hawley-Lambert, added: "I am thrilled to have Mavic on board. With the latest additions, including SBS brands, Chromag, Blackburn and now Mavic, I feel we offer, more than ever, a great and full-scale portfolio for U.S. IBDs. We are the definitive distribution partner of choice for product breadth and accessibility."
Separately, Amer on Friday announced that it was forming Amer Cycling Group, a cycling-specific sales and service team dedicated to Enve and Mavic. Ronnie Points will lead the group's efforts as the director of sales for North America. Amer completed its purchase of Enve in March.
"These two brands stand on their own and they always will," Points said. "We're absolutely committed to preserving and building on the unique values that both Mavic and Enve. They also work well together and following an extensive review and survey process, it became clear that we can offer our dealer network and customers more value by creating a service team that has the full strength of both Enve and Mavic at its disposal."
The customer service team for the group will be based at Enve headquarters in Ogden, Utah.
A single sales force will represent both brands, which the company said will simplify and streamline dealer processes, training and support. A new sales structure includes regional sales manager Jason Vivion and inside service lead Tyler Eyres joining Points in leadership roles.
