BOISE, Idaho (BRAIN) — K-Edge has new owners and is planning a re-branding, as two of its co-founders — Joe Savola and his wife, the Olympic cyclist Kristin Armstrong — have sold their interest in the brand to AceCo Precision Tools. K-Edge co-founder Eric Jensen been has appointed president.
Savola and Armstrong said the sale will allow Armstrong to focus on her preparations for the Rio Olympics. K-Edge's first product was a CNC-machined aluminum part that prevents dropped chains on road bikes, which Armstrong used at the Olympics and other events. Since then the company has expanded to offer various bke mounts for cameras, computers and other devices.
Rich Miller has been promoted from sales & marketing manager to general manager and will oversee all day-to-day operations for the brand, including the relocation of the sales offices back into the manufacturing facility in Boise, Idaho.
"I'm excited to be a part of the growth here at K-Edge," said Miller. "We have already launched some great new products for 2016 and will continue to expand the product line even further. We maintain our commitment to providing solutions for the constantly evolving market of drivetrains, computers and cameras".
A new brand logo and website are scheduled to be unveiled this week. The company said all of the new 2016 product line shown at the fall trade shows is now available and shipping to dealers worldwide. K-Edge has recently worked with Wahoo Fitness to offer a complete line of Wahoo ELEMNT-compatible mounts.
More information: acecosportgroup.com.
