SAN FRANCISCO (BRAIN) — Küat Racks has hired True Communications as its media relations agency. True Communications will assist Küat Racks with media relations and outreach. Based in Springfield, Missouri, Küat has been in business since 2005.
"As Küat continues to expand its offerings, we understand the need to reach a broader audience" said co-founder Luke Kuschmeader. "By partnering with a proven outfit like True Communications we'll be able to do just that. Their track record of growing awareness while allowing authentic brands to stay true to their core values speaks for itself, and I know they can help establish the Küat brand among key new audiences that will allow us to grow."
True Communications' founder, Mark Riedy, said, "The passionate team at Küat Racks has been hugely successful in pairing a solid product line with a robust brand identity,. True's strengths are perfectly positioned to introduce a much wider audience with Küat's unique design philosophy and the innovative products that result from it."
True Communications will split Küat account duties between its New York and San Francisco Bay Area offices.
