SEATTLE (BRAIN) — Kona Bicycles has hired Brian "Sally" Fornes as its new brand manager. Fornes was previously at Raleigh USA where he began his 10-year career in the warranty department, eventually holding titles including "marketing guy" and product manager before parting in December.
"It was not an easy decision to leave Raleigh. That place has been my home for the last 10 years, and I felt very connected to the bikes and the little slice of culture we had created there," Fornes said. "Moving over to Kona feels very natural. It's a very passionate, rider-driven brand that has not been afraid to buck industry trends and take a chance. I can't wait to see what we can come up with."
Fornes will deal with communications, press, content management and events. He will be based in Seattle with trips to Kona's Vancouver and Ferndale offices.
Kona's director of integration, Eddy Marcelet, said, "Sally's experience in the bike industry, resourcefulness, imagination and sense of humor make him a perfect fit for the Kona family. We're looking forward to a future filled with great materials and good times both on and off the bike. Kona's going big and aiming for the top. Game on!"
