LONGMONT, Colo. (BRAIN) — Clif Bar has extended its title sponsorship of the CrossVegas cyclocross race by two years, through the 2017 event. This year the event will be designated a UCI World Cup, the first time a cyclocross World Cup has been held outside Europe. The race will be Sept. 16 in Las Vegas, following the first indoor day of the Interbike Expo.
Clif Bar has been title sponsor for the past five years.
Race director Brook Watts said, "Clif Bar has been a significant sponsor since the first year in 2007 and title sponsor since 2011, a period of sustained commercial success for CrossVegas. It's remarkable to have such long-term sponsors for any event."
Brooke Donberg, the field marketing manager at Clif Bar & Company, said, "Clif Bar CrossVegas is a fun and authentic event where we can connect and engage with the cyclocross community and celebrate athletic adventure,
"Our partnership with this world-class event gives Clif an opportunity to support riders and the audience with sports nutrition for sustained energy."
