BOULDER, Colo. (BRAIN) — Denmark-based CeramicSpeed has purchased UltraFast Optimization, a Colorado company that puts chains through a special treatment to reduce friction.
UltraFast Optimization was a subsidiary of Friction Facts, an independent testing company founded by Jason Smith.
CeramicSpeed will move all of UFO's business to its headquarters in Holstebro, Denmark.
CeramicSpeed specializes in ceramic bearings, derailleur pulleys and other products to reduce friction on race bikes. Friction Facts has conducted friction tests on various bike components for several bike websites and magazines. It also sells its friction data through its website.
The wax-based chain treatment is said to reduce chain friction by 3-5 watts at race speed. The treatment lasts about 200 miles under clean conditions.
"CeramicSpeed and UFO are a perfect fit," said Smith. "CeramicSpeed, a leader with their top-performing friction-reducing bearings, will be able to embrace the UFO technology and chain products, adding to their established line of drivetrain components. The CeramicSpeed UFO Chains will be as fast as or faster than the chains previously produced by UFO.
"We have shared with CeramicSpeed every detail of our manufacturing process and they have taken our process and incorporated a couple of advancements on top of our traditional process. This, along with their new and higher-capability production equipment will take even more watts off the chains. We are very pleased to pass the baton to CeramicSpeed." 
WFO offers treated chains from Shimano, SRAM, Campagnolo and KMC. Currently they sell on CeramicSpeed's website for 97-130 euros ($108-$116).
More information: ceramicspeed.com/sport/products/Chains.
