KENT, Wash. (BRAIN) — Diamondback's new consumer website is focused on stories about people whose connection to bicycles can inspire and encourage others.
In addition to information about the brand's products, diamondback.com contains stories and information on the basics of health and fitness, bike maintenance and nutrition.
"The site is designed to inspire as much as it is to educate," said Steve Westover, Diamondback Bicycles' marketing director. "We want to tell stories about what a bike means to cyclists of all abilities and showcase the amazing power that something as simple as a bicycle can have on anyone."
Among other features, the site has a "Riders Like You" section that contains inspiring stories about every day riders.
