RAPID CITY, S.D. (BRAIN) — Strider Sports Intl., Inc. has rolled out a new authorized dealer agreement and MAP policy.
The policy requires all new and existing dealers to sign a new the dealer agreement prior to their next order. This includes dealers who are buy Strider products through distributors QBP, Tucker Rocky, WPS, KHS, Seattle Bike Supply, BTI, Olympic Supply, or Rumbleship, as well as shops buying directly from SSI.
Signing the new agreement will put the store on the StriderBikes.com national store locator. Current Strider dealers are being urged to sign the new agreement prior to June 1, when the online store locator will be purged of all dealers who have not agreed to the new policy.
The MAP policy does not set a MSRP, but simply designates a minimum advertised price. The policy does not specifically allow periodic promotions, but a Strider representative told BRAIN that SSI reserves the right to allow for those at the company's discretion with advance notice.
The policy also prohibits sales through third-party sites (such as eBay, Amazon, and Alibaba), drop-ship accounts (such as Buy.com, Newegg.com, and Overstock.com), classified sites (such as Craigslist.com) or direct messages on forums.
"Time and again, I hear from dealers trying to run a quality business focused on educating and inspiring people to ride, yet struggling to make ends meet due to all the price cutting and misrepresentation found online," said Ryan McFarland, SSI's founder. "Our goal with this new policy is to support those doing the hard work and cut off those who want to just make a quick buck at the expense of our brand, the industry, and the future of the sport."
The new Strider Authorized Dealer Agreement and MAP Policy are available from the distributors named above, from DealerSupport@StriderBikes.com, or by calling SSI at (605) 342-0266.
