NOVATO, Calif. (BRAIN) — Marin Bikes has added a new online warranty tool for its dealers and a new business communication site that it calls its .biz site.
Marin has been testing the sites since February this year with some of its dealers.
"The .biz site is a tool to centralize communication and resources between retailers, reps, and the company. It will allow everyone involved to better communicate, streamline warranties, gain product knowledge and offer a place to download marketing assets," said Cory Gwin, Marin's web developer. The site also links to the Marin's business-to-business website for ordering, inventory and account information.
The .biz site hosts a variety of resources and information, including monthly newsletters and company news, pricing and program information, bike images, logos, recent advertisement creative, and photography. It also includes the new warranty claim registration tool, which has been in testing the last few months, and a product training section.
Marin is now requesting that all warranty cases initiated by dealers be registered and managed through the warranty database on the Marinbikes.biz site.
"The database will allow streamlined communication between Marin and our dealer partners, and provide immediate transparency to shop employees and their rep regarding any warranty case," the company said.
The new training tool is designed to help train reps and retail employees. Within the training tool, Marin's sales managers can oversee which reps have completed training segment and how they performed. Store managers also can oversee employee training.
"We are committed to offering powerful tools in support of our dealer partners, and to continuing to grow the brand. Internally, we have the ability to develop tools that streamline business, and make us more efficient. The Marinbikes.biz site and our new warranty system are an example of this and are a focal point of further investment in the brand," said Matt VanEnkevort, Marin Bikes CEO.