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Serfas names Griffin national sales manager

Published April 23, 2014

PHOENIX (BRAIN) — Serfas has named Jeremy Griffin national sales manager. He takes over the responsibilities previously handled by longtime general manager John Denson, who left the company early this year shortly after its move from Southern California to Phoenix.

Griffin has 26 years of industry experience, starting his career working in a Detroit bike shop at age 12. He has worked at other IBDs and has served as an outside sales rep for Serfas and, most recently, as a regional sales manager for the accessories brand.

"We searched comprehensively for the ideal national sales manager and are thrilled to have Jeremy at the sales helm," said Serfas CEO Ray Kuipers. "His extensive experience and industry knowledge make him an enormous asset to our company, our dealers and our consumers."

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