DENVER, Colo. (BRAIN) — Rudy Project has signed a multi-year agreement that designates Rudy Project as the Official Helmet of Ironman for North America, the company announced this week.
"We're thrilled with our Ironman partnership, as it provides us an opportunity to support triathletes at some of the most grueling competitions on the world stage and to share our helmet technology — specifically designed to aid athletes in reaching their peak performances. Our Ironman connection also reinforces what the world's best triathletes are already saying with their product choices," said Paul Craig, president of Rudy Project North America.
Rudy Project helmets have been the most used brand at the Ironman World Championships in Hawaii for three years, according to an independent equipment count.
Rudy Project will have an expo presence at more than 25 Ironman events worldwide this year. The company also recently opened a year-round retail boutique in Kailua-Kona, Hawaii, the home of the Ironman World Championships.