Follow Bicycle Retailer

You are here

Vittoria tires joins Bike Co-op partner program

Published October 2, 2013

MANCHESTER, NH (BRAIN) — Vittoria Industries North America has joined The Bike Cooperative's roster of supplier partners. Bike Co-op members will earn rebates from the purchase of VINA products, including Vittoria, 3T, Geax and Selle Italia

Co-op members also will receive additional incentives, including stock rotation, exclusive group buying discounts, and 60-day right of first refusal on all closeouts and specials.

"Vittoria and Geax have a legacy of comfortable, reliable, resilient tires, and the Selle Italia and 3T brands are celebrated worldwide for their quality," said Scott Barrett, president of The Bike Cooperative. "Our member retailers are very pleased to see these brands in the Co-op."

Vittoria national sales manager Rick Dyer said, "[Co-op] members welcomed us warmly at Interbike and were very enthusiastic about the new partnership. The Co-op provides significant growth and exposure opportunities for VINA brands with its network of strong retailers. At the same time, we feel the exclusive incentives and programs like our Selle Italia ID Match fitting will be beneficial to stores who take bike fitting seriously, want to offer their customers higher-quality saddles, and upgrade to premium aftermarket parts."

Join the Conversation