MINNEAPOLIS, MN (BRAIN) — LeMond Revolution is becoming a supplier and co-title sponsor of the Australia-based anti-doping organization Bike Pure and its road racing team.
LeMond is supplying the Bike Pure–LeMond–Aspire Velotech team with its trainers and will also sell some Bike Pure merchandise on its website.
“Bike Pure are delighted to have the support of Greg LeMond and LeMond Revolution as co-title sponsor of our new team structure. An avid anti-doping campaigner and role model to many, Greg’s career epitomizes integrity, so the partnership is a perfect combination,” said Bike Pure co-founder Andy Layhe.
Membership fees raised through the team at www.bikepurestore.org go toward the organization's youth development team, which is competing at a national youth level in the U.K.