MONTREAL, Quebec (BRAIN) — Start-up public relations agency Modcraft will represent Assos in North America effective immediately, the companies announced Monday.
Modcraft's mission is to expand the Swiss company's brand presence in the lifestyle and fashion markets while maintaining its reputation in the cycling and triathlon market. Modcraft will handle PR and develop a communications strategy for the brand in North American.
“We are excited about enhancing the ASSOS brand equity through our partnership with ModCraft,” said Hans Bergman, director of sales & Marketing of at Assos' North America operations, basedin Montreal. “We have had the pleasure of working together with (Modcraft co-founder and partner) Kevin Burnette in the past where he always went the extra mile to deliver on his promise of excellence. ModCraft’s knowledge of the cycling industry, coupled with their high regard for Assos, will most certainly yield great results.”
Modcraft, founded in March, currently represents Oiselle, Infinit Nutrition, Soleus, Nuun, and Assos.