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Clif Bar & Co. names Kevin Cleary CEO

Published April 24, 2013
Cleary, center, with owners Gary Erickson and Kit Crawford


EMERYVILLE, CA (BRAIN) — Clif Bar & Company has named Kevin Cleary, currently president and COO, to the position of chief executive officer. In his new role, Cleary will focus on expanding Clif Bar’s growth in the sports nutrition and healthy snacks category while continuing to lead the company’s day-to-day business operations.

Owners Gary Erickson and Kit Crawford will continue as co-chairs of the company’s board of directors.

“Kevin’s talent for leadership and passion for a sustainable business model is evident by our tremendous business growth. To date, Kevin has expanded Clif Bar’s national and international distribution while directing the rapid expansion of the company’s portfolio of on-the-go snacks,” said Erickson.

“With a passion for people engagement and environmental and social responsibility, Kevin has increased the use of organic and certified sustainable ingredients in our products to new levels,” said Crawford.

Cleary, a San Francisco Bay Area native, joined Clif Bar in 2004 as executive vice president of sales. In 2006, he was promoted to COO, and in 2009 he was promoted to president and COO.

Topics associated with this article: People

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