DUXBURY, MA (BRAIN) — Bern Unlimited has appointed three new sales agencies across the East Coast: Specialty Sports, Mountain Enterprises and Harrison Montgomery.
"We've worked hard to earn our place at with specialty retailers in the action sports, snow and bike categories, and aligning with the most reputable groups in each category is critical to our future success," said Rob McCutcheon, Bern's vice president of global sales. "These guys represent the best of the best in their respective markets and we're confident that they will help Bern take over the helmet world with more style, comfort, quality and reach."
England Specialty Sports Inc., will support Bern's bike collection across the Eastern territories including New England. The group is headed up by bike industry veteran, George Frick and supported by Jim Grimley and Walter Driscoll, a former buyer at Ski Market. Frick's group also represents Shimano, Pearl Izumi and Electra Bike. All three are supported on the road by Jen Smith.
Supporting New England's snow, skate and water product sales, Bern has appointed Mountain Enterprises, co-owned by Mike Saras. Saras is an action sports sales veteran who earned his stripes with brands including Dakine and Rainbow.
Covering the South East's action sports business, Bern has appointed Harrison Montgomery, an independent sales agency specializing in action sports. The group represents well-known brands, including Rome SDS, 686 Technical Apparel and Sole Technology, and will cover the South East including Maryland across the skate category.