MILL VALLEY, CA (BRAIN) — Journalist John Bradley is joining TRUE Communications, a public relations and marketing company that represents a variety of bike brands.
Bradley is former senior editor at Wired and Outside magazines.
At Wired he overhauled the magazine's "Test" section and launched its annual "App Guide." He also managed the seven-person Gadget Lab team for wired.com.
"Adding John to our team will clearly help us deliver even more for our clients," said Mark Riedy, the founder of True.
"His experience at the highest levels of publishing and deep connections are going to make it possible to get more exposure for the brands that we represent."
Riedy said Bradley will work on a range of True accounts including Spark Devices, Osmo Nutrition, Giro Snow (helmets and goggles), Shinola, Castelli and Yeti.
Bradley can be reached at John@trueoverdrive.com.