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Race series looks to license model

Published October 25, 2012

SAN CLEMENTE, CA (BRAIN) — Southern California race promoter Over the Hump Bike Race Series is offering limited license agreements to expand the event's brand to new territories. Licensees will gain access to Over the Hump’s know-how, event tools, merchandise, sponsors, marketing material, creative, advertising and branding. 

Organizers said the Orange County race series draws 425 to 600 racers per week and boasts a sold-out vendor area and 1,000 spectators weekly.

“Since OTH started in 2009, we’ve seen the sport of mountain biking explode here in Orange County. We’ve been thrilled to see the casual mountain biker become an active, zealous participant in the sport we love,” said Over the Hump founder Matt Wenger. 

“Every Tuesday during the summer, we provide a venue to create more cycling enthusiasts. We have a passion for inspiring that same energy across the nation. Our dream is to help other promoters replicate the formula that has been so successful here.”

Interested licensees can apply at overthehumpseries.com/license/

Topics associated with this article: Competition

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