The fourth edition of DealerCamp will be held a few days later than prior editions and will feature a consumer day, organizers announced late Tuesday.
Lifeboat Events said the show will be held from Thursday July 25 through Saturday the 27th. The first two days are trade only and Saturday will be open to the public. The show will be held at Deer Valley Resort in Park City, Utah.
"The robust quantities and high quality of consumers in and around Salt Lake City and other key markets in Utah will be very attractive to DealerCamp’s 2013 exhibitors," organizers said.
Organizers also announced a 25 percent drop in exhibitor costs for the event.
“From the day we announced DealerCamp in late 2009 we have always had a consumer day in mind to further enrich the value proposition for all participating brands, without distracting from the core B to B component. After thoroughly discussing the idea with the industry we felt the time was right to proceed and we are very excited about assembling two full days of high quality business to business time, followed by a strong consumer day," said Lance Camisasca, Lifeboat Events’ president