VISTA, CA (BRAIN)—Masi Bicycles has launched its revamped Web site with all 2011 information, including a new video feature for each model or category in the line.
For the first time in the company’s history, consumers can visit the company Web site (click on above link) and watch a short video explaining a given model or category. “We’re really excited about the new site. The videos are a great tool to further explain why and how we do what we do,” said Masi brand manager Tim Jackson. “The point of the videos is to give the site a much more interactive feel, as well as say what we would like to say in our catalogs but run out of room for.”
Like Masi, all of the other sister brands in the Haro family will get similar Web site updates in the coming days. “Each of the brands created these videos for our retailers on our dealer DVD/ Videolog, but we did them so that they could be used by the shops in-store and become a part of our Web sites—anything we can do to tell the story better," Jackson said.