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Light & Motion Launches Small-Parts Web Site

Published October 16, 2007

MONTEREY, CA (BRAIN)--Light & Motion launched its new web-based storefront, designed to service retail customers seeking replacement parts for their existing light systems.

Jason Lombard, Light & Motion’s marketing coordinator, oversaw the implementation of the new site and said it was a huge benefit for consumers and dealers alike.

“This is a huge step forward for us,” Lombard said. “It’s yet another way that we are trying to make small replacement parts more accessible to our end customers.”
Light & Motion’s award winning bicycle lighting systems will continue to be available exclusively through the IBD channel, as well as select online retailers.

“We’re committed to our dealers,” said Eric Squires, Light & Motion sales manager. “Sometimes all a customer needs is a replacement Break-Away Disk after a crash—it’s a $2 part. Our priority is to make sure that selling Light & Motion light systems is one of the most cost-effective uses of the dealer’s time.”

The Light & Motion site can be accessed at www.bikelights.com/Store.

Topics associated with this article: Web/Internet

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