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North America

Posted January 23, 2014

BERKELEY, Calif. (BRAIN) – Industry marketing and PR veteran Suzette Ayotte has joined the National Interscholastic Cycling Association as development director.

Ayotte was Fizik North America's marketing chief for 13 years and has consulted with several other well-known brands in the cycling world.

Posted in North America Tagged People
Posted January 23, 2014

COLUMBIA, S.C. (BRAIN) — By the end of the year Kent hopes to make 75,000 bikes in a new South Carolina factory. And by the end of 2016, 500,000 bikes should be rolling off Kent’s assembly line, according to Kent CEO Arnold Kamler.

Posted in North America
Posted January 23, 2014

SIMI VALLEY, Calif. (BRAIN) — Currie Technologies is hosting the year’s first Technician Training program, sponsored by the Light Electric Vehicle Association.

Posted in North America Tagged Electric bike
Posted January 22, 2014

MORGAN HILL, Calif. (BRAIN) — Ben Capron, who previously served as chief brand officer at Specialized Bicycle Components, is back at the Morgan Hill, Calif., company.

Posted in North America Tagged People
Posted January 22, 2014

NEW YORK (BRAIN) — The NYC Bike Expo has announced a new location for its May 16-17 event. The consumer show is being held at the 69th Regiment Armory on Lexington Avenue at 26th Street in midtown Manhattan.

Posted in North America Tagged Consumer Expos and Rides
Posted January 22, 2014

SANTA BARBARA, Calif. (BRAIN) — VP Components has adopted a Minimum Advertised Price policy, the company announced Wednesday.  

Posted in North America
Posted January 22, 2014

SALT LAKE CITY, Utah (BRAIN) — David Bach is manning a booth at his first Outdoor Retailer Winter Market Expo Wednesday. It's the first day of a four-day show and Bach hopes he can convince retailers that riding a fat-tire bike on snow with a ski strapped to the front tire is a sure-fire sale.

Posted in North America Tagged Tradeshows and conferences
Posted January 21, 2014

PORTLAND, Ore. (BRAIN) — Mark Mollenkopf has joined Portland Design Works as the accessory maker’s national sales manager.

Posted in North America
Posted January 21, 2014

SCOTTS VALLEY, Calif. (BRAIN) — Blackburn is looking for adventure-minded cyclists to serve as brand ambassadors and chronicle their journeys in the company’s “Blackburn Rangers” program for 2014.

Posted in North America
Posted January 21, 2014

OAKLAND, Calif. (BRAIN) — Hydration system manufacturer Hydrapak has completed an expansion of its San Francisco Bay Area headquarters as the company broadens U.S. distribution of its SoftFlask collapsible bottles for gels and liquids.

Posted in North America
Posted January 21, 2014

BERKELEY, Calif. (BRAIN) — GU Energy Labs has hired Adam Chamberlain as its new vice president of marketing.

Posted in North America Tagged People
Posted January 21, 2014

BOULDER, Colo. (BRAIN) — RockyMounts Inc. has named Verde Brand Communications as its PR agency of record. 

Posted in North America
Posted January 21, 2014

BURNABY, British Columbia (BRAIN) — Dorel Industries' Sugoi Performance Apparel has acquired the mountain bike and lifestyle apparel brand Sombrio.

Posted in North America Tagged Mergers/Acquisitions
Posted January 20, 2014
Steve Marcus

NEWTON, Mass. (BRAIN) — Steve Marcus, a longtime New England sales rep for several brands and a former retailer and framebuilder, died Thursday, Jan. 16, at age 60.

Marcus had been suffering from cancer for several years, friends said. He died at home surrounded by his family.

Posted in North America
Posted January 20, 2014

WILMINGTON, Del. (BRAIN) — Blue Competition Cycles, which has been off the market for nearly two years, has been sold; the new owners and management say it will begin shipping 2014 model bikes this month.

Posted in North America Tagged Mergers/Acquisitions
Posted January 17, 2014
A custom patch kit from Escapade Custom.

CARLSBAD, Calif. (BRAIN) — Escapade Custom, which provides custom logo cycling products for North American bike retailers, and other organizations, has launched a new website that its says will better serve its customers while providing faster service. 

Posted in North America
Posted January 17, 2014

SANTA FE, N.M. (BRAIN) — Bicycle Technologies International is now shipping its 2014 parts and accessories catalog. This year's catalog has grown to 1,296 pages representing over 300 brands, and it's being shipped earlier than at any time in the company's 21-year history.

Posted in North America
Posted January 17, 2014

EUGENE, Ore. (BRAIN) — Wheelmaker Rolf Prima has appointed Uncommon Communications as its public and media relations agency. Uncommon will oversee all public and media communications in addition to a product review program.

Posted in North America Tagged People
Posted January 17, 2014
GOLDEN, CO (BRAIN) — Weehoo, the maker of  i-GO bicycle trailers, has hired SMACK! Media as its public relations agency for 2014. 

Posted in North America
Posted January 17, 2014

PHILADELPHIA (BRAIN) — Advanced Sports International has added three new staffers to its product staff: James Winchester as its Fuji lifestyle product manager, Chris Dietrich as Fuji mountain product manager, and Curt Davis as ASI-Asia director of product and engineering.

Posted in North America Tagged People

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