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North America

Posted July 23, 2014

TEMECULA, Calif. (BRAIN) — Intense Cycles said Wednesday that Axis Sports Group has taken over management of the Southwest market for the fast-growing mountain bike brand. 

Posted in North America
Posted July 23, 2014
MTB Hall of Famer Zapata Espinoza takes on new role overseeing all Hi-Torque bike titles.

VALENCIA, Calif. (BRAIN) — Following Jim “Mac” McIlvain’s announcement last week that he was stepping down as editor of Mountain Bike Action magazine, publisher Hi-Torque Publications has promoted MBA assistant editor Mike Wirth to the editor’s chair at the title.

Posted in North America Tagged People / Media/Publishing
Posted July 23, 2014

BOULDER, Colo. (BRAIN) — Verde Brand Communications has made four hires recently.

The new hires include Lars-Erik Johnson as account manager, Whitney Coombs as key account coordinator, Chris Primavera as account coordinator and Jenn Neubert as operations coordinator.

Posted in North America Tagged People
Posted July 22, 2014

WATERLOO, Wis. (BRAIN) — World Bicycle Relief donors have reached the limit of Trek Bicycle's match program this month.

Posted in North America Tagged Advocacy/Non-profits
Posted July 21, 2014

KETCHUM, Idaho (BRAIN) — Clothing brand Club Ride says its second quarter sales were up 37 percent compared to the same period last year to $718,000.

Sales for the first half of the year grew from $1.2 million last year to nearly $1.6 million this year.

Posted in North America Tagged Earnings/Financial Reports
Posted July 21, 2014

SAN DIEGO (BRAIN) — Maxima Bike, a new brand of bike lubricants being offered by the Maxima powersports company, has signed a three-year sponsorship agreement with Summer Gravity Camps, located in Whistler, B.C.

Posted in North America
Posted July 18, 2014

MADISON, Wis. (BRAIN) — Former Trek executive Mary Burke, running for governor in her homestate, quickly hit back when her opponent began running a TV ad attacking Trek for its overseas manufacturing. Mary Burke’s brother, Trek president John Burke, also told a local paper that the ad should be taken down.

Posted in North America
Posted July 18, 2014
Long-time editor announces on Facebook that he's stepping down at the Hi Torque publication.

VALENCIA, Calif. (BRAIN) — Jimmy "Mac" McIlvain is stepping down as editor of Hi-Torque's Mountain Bike Action magazine, he announced on his Facebook page Friday.

Posted in North America Tagged People / Media/Publishing
Posted July 18, 2014

LOUISVILLE, Colo. (BRAIN) — Wheels Mfg. is offering race and event promoters a free selection of rear derailleur hangers to help participants get back in the race.

Posted in North America
Posted July 17, 2014

PETALUMA, Calif. (BRAIN) – Yuba Bicycles has hired veteran bike designer and Volagi Cycles co-founder Barley Forsman as design director. Forsman will help Yuba expand its product line and take the cargo bike brand in new and innovative directions, the company said.

Posted in North America Tagged People
Posted July 17, 2014
Updated

SANTA FE, N.M. (BRAIN) — Easton, which was recently sold off from BRG Sports to the owner of Race Face, is now selling its cycling products through BTI, QBP, Hawley and Cyclone.

Posted in North America
Posted July 16, 2014

NOVATO, Calif. (BRAIN) — Marin Bikes has added a new online warranty tool for its dealers and a new business communication site that it calls its .biz site.

Marin has been testing the sites since February this year with some of its dealers.

Posted in North America
Posted July 16, 2014

SAUSALITO, Calif. (BRAIN) — Bar Fly has expanded North American distribution of its handlebar mounts and other accessories through Quality Bicycle Products in the U.S. and Ryeka Sport in Canada. Both distributors have product in stock and ready to ship.

Posted in North America
Posted July 16, 2014

SEATTLE (BRAIN) — K2 Sports has entered into an agreement to acquire custom cycling and triathlon apparel brand Squadra. The purchase complements K2 Sports’ growing portfolio of endurance sports brands, including Zoot Sports.

Posted in North America Tagged Mergers/Acquisitions
Posted July 16, 2014

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has released the nominees for the first round of categories for the 2014 Interbike Awards, to be presented at the Interbike Gala during the trade show in September.

Posted in North America Tagged People / Awards
Posted July 15, 2014

HAYWARD, Calif. (BRAIN) — Bianchi USA has launched a new dealer business-to-business website.

The company said the new site allows dealers to instantly check inventory and place orders, as well as view their account history and contact customer service.

Posted in North America
Posted July 15, 2014
Forte and Darney are also promoted.

IRVINE, Calif. (BRAIN) — Felt Bicycles has added four new staff members: two in sales, one in engineering and one in marketing.

Posted in North America Tagged People
Posted July 15, 2014

LONG BEACH, Calif. (BRAIN) — To reward "the unsung, forgotten heroes" of mountain biking, Marzocchi is offering U.S. trail builders special pricing on a fork and shock.

Posted in North America
Posted July 15, 2014

MILL VALLEY, Calif. (BRAIN) — True Communciations has hired James LaLonde to head up the California-based PR and marketing firm's presence in New York City.

LaLonde will focus on a small number of client accounts while maintaining contacts with non-endemic media based on the East Coast.

Posted in North America Tagged People
Posted July 14, 2014

ASHEVILLE, N.C. (BRAIN) — The Eastern Outdoor Reps Association has added bicycles and bicycle products to its August 2014 trade shows.

Posted in North America Tagged Tradeshows and conferences

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