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Posted February 9, 2015

LAS VEGAS (BRAIN) — French suspension brand BOS has opened its first international office, in Las Vegas. It will serve as a sales office and service center for the North American market.

Posted in International
Posted February 9, 2015
Tad Hylkema

COON VALLEY, Wis. (BRAIN) — Borah Teamwear has hired Tad Hylkema as customer experience manager. Hylkema will lead a team of customer service representatives and focus on refining Borah's custom experience.

Posted in North America Tagged People
Posted February 9, 2015

HAYWARD, Calif. (BRAIN) — Panaracer's new minimum advertised price and online sales policy goes into effect Monday.

Posted in North America Tagged MAP
Posted February 9, 2015

CARLSTADT, N.J. (BRAIN) — Thanks to wintry weather in the North East, Action Bicycle has added an extra week to its annual Winter Sales Event, which will now run Feb. 20.

Posted in North America
Posted February 6, 2015
Meeting at Currie Tech headquarters in California will discuss its recent legislation initiative

SIMI VALLEY, Calif. — The e-bike committee of the Bicycle Product Suppliers Association is hosting a summit on Feb. 26 to discuss its national legislative initiative. Currie Technologies will host the meeting at its Simi Valley, Calif., headquarters.

Posted in Industry News Tagged Electric bike
Posted February 6, 2015

WILTON, Ct. (BRAIN) — Dorel's GURU bike fit division has announced the launch of the GURU Academy Advisory, a global collective of industry-leading bike fitters and retail experts that will collaborate with GURU team to continually enhance its training curriculum.

Posted in North America
Posted February 6, 2015

HEERENVEEN, the Netherlands (BRAIN) – Accell Group N.V., parent of SBS, Raleigh, Diamondback, Currie and Redline in the U.S. and a slew of European brands, will appoint Jeroen Both to its board of directors as chief supply chain officer. He will be responsible for purchasing, planning and logistics.

Posted in International Tagged People
Posted February 6, 2015

RAPID CITY, S.D. (BRAIN) — Strider Sports International has announced a new pricing policy effective March 15. All Strider bikes, parts and accessories need to comply with MAP.

The company said it will not allow discounts to the MAP price for online sellers.

Posted in Industry News Tagged MAP
Posted February 6, 2015

ORANGE, Calif. (BRAIN) – Triathlon Business International has finalized plans with TEAMChallenge GmbH to host the second Global Triathlon Business Conference July 9-11 in Roth, Germany, in conjunction with DATEV Challenge Roth.

Posted in International
Posted February 6, 2015

CHICAGO (BRAIN) — Falling snow and uncertain travel conditions didn't keep Midwestern dealers from supporting the Chicago Area Bicycle Dealers Association winter show. The two-day expo at the DuPage Expo Center in St. Charles, Ill., closed Thursday. 

Posted in North America Tagged Tradeshows and conferences
Posted February 5, 2015

SAN FRANCISCO (BRAIN) — If parts inventory at your favorite distributors seems a little spotty, it is more than likely due to the freight slowdown at West Coast ports. Container ships are backed up waiting to unload, and suppliers say freight is running four to six weeks behind schedule.

Posted in Industry News
Posted February 5, 2015

PETALUMA, Calif. (BRAIN) —Yuba Bicycles has hired Thomas Kern as its contract director of sales, promoted Steve Bode to promotion and outreach manager and brought aboard a new rep for Florida as it looks to ramp up sales of its cargo bikes and e-bikes.

Posted in North America
Posted February 5, 2015

SINGAPORE (BRAIN) — In another example of the globalization of the cycling industry, a new Singapore clothing brand, which has its products made in Italy, is hoping to build a dealer base in the U.S.

Posted in International
Posted February 5, 2015

MADISON, Wis. (BRAIN) — Saris Racks is launching an in-store trade-in promotion for March whereby consumers can exchange their old racks of any brand for a discount of up to 20 percent on select Saris racks.

Posted in Industry News
Posted February 5, 2015

SAN FRANCISCO (BRAIN) — Strava has hired Erik Joule as chief marketing and commerce officer, reporting to co-founder and CEO Mark Gainey.

Posted in North America Tagged People
Posted February 4, 2015

CARLSBAD, Calif. (BRAIN) — Zoot Sports, an endurance footwear and apparel brand, recently completed its previously announced acquisition of Squadra, a designer and manufacturer of custom cycling and triathlon apparel.

Posted in North America Tagged Mergers/Acquisitions
Posted February 3, 2015

SANTA CRUZ, Calif. (BRAIN) — Santa Cruz Bicycles has added new outside sales rep groups in the Midwest, East Coast and South — territories previously covered solely by inside sales staff.

Posted in North America Tagged Sales Reps
Posted February 3, 2015

COLORADO SPRINGS, Colo. (BRAIN) — The USA Triathlon Hall of Fame is welcoming six multisport members as part of the 2014 class of inductees.

Posted in Industry News
Posted February 3, 2015

EUGENE, Ore. (BRAIN) — Wheel maker Rolf Prima has hired Nora Goldman as its outside rep for the mid-Atlantic region, covering Maryland, the District of Columbia, Virginia, North Carolina and South Carolina.

Posted in North America
Posted February 3, 2015

BROOKLYN, N.Y. (BRAIN) — Colossi.us is the new U.S. distributor of framesets from Colossi,  a brand owned by former Dutch pro racer Jan Kole. The new distrbutor is owned by David Sommerville and Jed Kornbluh, the founders of the Brooklyn clothing brand Sommerville Sports. 

Posted in International

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