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Posted June 25, 2009

SUN VALLEY, ID (BRAIN)—If new product shown at Press Camp this week is any indicator of what’s to come in 2010, the industry will add value-driven, and in some cases, lower priced product, to their line-ups in response to a down shift in consumer spending amid the U.S. recession.

Posted in North America Tagged Events
Posted June 25, 2009

ST.PAUL, MN (BRAIN)—The 2009 Park Tool Tech Summit was a terrific success with more than 400 professional mechanics receiving hands-on training from some of the top technical experts in the industry.

It was such a success that the company is expanding from two to three cities for 2010.

Posted in North America Tagged Events
Posted June 25, 2009

HAVERHILL, MA (BRAIN)—By now most in the industry know about VeloNews’s editor-in-chief Ben Delaney crashing hard on a Mavic second-generation, post-recall carbon-spoke R-Sys wheel while racing.

Posted in Recalls
Posted June 24, 2009

SUN VALLEY, ID (BRAIN)—Twenty industry manufacturers gathered at Sun Valley Resort on Wednesday to showcase 2010 product in front of a select group of industry and non-endemic media during the inaugural Press Camp.

Posted in North America Tagged Events
Posted June 24, 2009

MENDHAM, NJ (BRAIN)—Van Dessel Sports has opened a storefront in its hometown to develop its brand and showcase the entire breadth of its line.

Posted in North America
Posted June 24, 2009

WILMINGTON, MA (BRAIN)—Pedro’s is implementing several steps in a restructuring effort in Europe, beginning with the opening of a new European customer support center in Lausanne, Switzerland on July 1, which will service the needs of Pedro’s European distributor base.

Posted in North America
Posted June 24, 2009

SUN VALLEY, ID (BRAIN)—Scott USA aims to increase its presence in the market in 2010 with the addition of several price point bikes, the expansion of its apparel and accessories offerings and the development of a new line of running shoes.

Posted in North America
Posted June 24, 2009

Here at the BRAIN Blog (click on link), you don't need a warrant to come in, just a little sense of adventure and a basic understanding of the English language. Actually, ignore the latter, you can just look at the pictures if you'd like.

Posted in North America
Posted June 23, 2009

NEWBURY PARK, CA (BRAIN)—Reuben Hernandez has joined Giant Bicycle as its new merchandising manager. He will continue the development and growth of Giant’s retailing program. Hernandez replaces Holly Wiese, former retail development and merchandising manager.

Posted in North America Tagged People
Posted June 23, 2009

VERDI, NV (BRAIN)—Sinclair Imports has entered into a long-term agreement with Argon 18 to exclusively distribute the Montreal-based high-end road brand in the United States. Argon 18, established in 1989, previously sold direct to U.S. retailers.

Posted in North America
Posted June 23, 2009

WASHINGTON, D.C. (BRAIN)—It might have only been the first stage of what could be a long race to finalize the next transportation bill, but Monday's unveiling of the Surface Transportation Authorization Act of 2009 by Rep. Jim Oberstar (D-MN) was a promising start for the future of federal bike project funding.

Posted in North America
Posted June 23, 2009

SAN CARLOS, CA (BRAIN)—The International Cycling Union’s (UCI) stricter enforcement of the “3:1” bicycle design regulation could mean a change on how top-level road components are designed going forward.

Posted in Product/Tech Tagged Competition
Posted June 22, 2009

WASHINGTON, D.C. (BRAIN)—The U.S. Consumer Product Safety Commission, in cooperation with Felt Bicycles, has a voluntary recall of about 1,450 F1X Cyclocross bicycles from the 2007/2008 model years.

Posted in Recalls
Posted June 22, 2009

GREENVILLE, SC (BRAIN)­­­­—Hincapie Sportswear (Hincapie) will release “35 Years, 677,000 Kilometers, 81 Minutes: A Ride with George Hincapie,” a documentary film on the life of one of America’s greatest cyclists.

Posted in Product/Tech
Posted June 22, 2009

"My bike speed is similar to my Ironman days—and there's a reason for that. Strength helps cardio. In the last decade, I started to try to keep my strength up. As you get older, the fall-off in strength is greater than the decline in VO2 max [oxygen uptake]—unless you fight it."

Posted in North America
Posted June 22, 2009

CHICAGO, IL (BRAIN)—SRAM has hired Randy Neufeld as its Cycling Fund director.

Posted in North America Tagged People
Posted June 22, 2009

BETHEL, CT (BRAIN)—Dorel Industries has appointed Adam Ingrao as the new general manager for Cycling Sports Group (CSG) Canada.

Posted in North America Tagged People
Posted June 22, 2009

SUN VALLEY, ID (BRAIN)—Lifeboat Solutions kicks off the three-day inaugural Press Camp today in Sun Valley, Idaho, where 19 industry manufacturers will show their 2010 products to editors from nearly 30 endemic and non-endemic publications.

Posted in North America Tagged Events
Posted June 21, 2009

"Keep it off my wave."

Posted in North America
Posted June 21, 2009

NEWBURY PARK, CA (BRAIN)—Giant is partnering with Burger King Corporation in the “Transform Your Way” Game tied to the June 24 release of the motion picture “Transformers: Revenge of the Fallen.”

Posted in North America

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