News

Posted May 18, 2017

PALISADE, Colo. (BRAIN) — BRAIN's Dealer Tour braved rain and even a bit of snow pedaling the small town of Palisade on Thursday. While Palisade is known now for its wineries and peaches, some local retailers are working to build a new trail that might put it on the map of major mountain bike destinations.

Posted May 18, 2017

PORT COQUITLAM, British Columbia (BRAIN) — Live to Play Sports has hired industry veteran Terry Duran as regional sales manager for the Southern U.S.. The appointment took effect Monday, May 15.

Posted May 18, 2017

GRAND JUNCTION, Colo. (BRAIN) — The BRAIN Dealer Tour is visting stores and suppliers here this week, pedaling between stops in glorious sun and cold rain. So far.

Posted May 12, 2017
Greg Ford is promoted to national sales manager.

FOOTHILL RANCH, Calif. (BRAIN) — BH Bikes USA/Easy Motion USA has appointed a new president, Caryle Walker, and a new national sales manager for the company's e-bike division, Greg Ford.

Posted May 12, 2017

LAKEWOOD, Calif. (BRAIN) — Tern has delivered the first batch of its Vektron electric folding bikes to Kickstarter backers in the United States. The bikes are being delivered to Kickstarter backers via Tern's U.S. dealer network. The dealers are also handling after-sales support and customer service for the bikes.

Posted May 12, 2017

LONG BEACH, Calif. (BRAIN) — Pioneer's Cycle Sports Division, which launched in 2013, has hired industry veteran Jim Miller as director of national sales for the Pioneer Cycle Sports Division.

Posted May 12, 2017

WILTON, Conn. (BRAIN) — GT Bicycles is the new sponsor of Whistler Mountain Bike Park, in Whistler, British Columbia and will supply frames for all bikes including rental, retail, and programs at the park. 

Posted May 12, 2017

MUKILTEO, Wash. (BRAIN) — Full Speed Ahead is implementing a new sales policy for 2017.

"We hope this new policy clarifies and defines for you a clear advertised pricing and sales strategy for our brands in the multi-channel and global marketplace of today," FSA stated.

Posted May 11, 2017

TAICHUNG, Taiwan (BRAIN) — First-quarter revenue at Giant Manufacturing, the world's largest producer of bikes, continues a downward trend pointing to what could be another tough year for the industry.

Posted May 11, 2017

MILAN (BRAIN) — Pirelli is returning to the bicycle market with a line of road tires that will be available this fall.

Posted May 10, 2017

VISTA, Calif. (BRAIN) — Haro Bicycle Corp. is now selling its Masi-branded bikes online through its Masibikes.com site, with delivery via the nearest local Masi dealer if available.

Posted May 10, 2017

LONGMONT, Colo. (BRAIN) — Gore Bike Wear has hired recently retired pro cyclists Fabian Cancellara as a new brand ambassador.

Posted May 10, 2017

DETROIT (BRAIN) — A velodrome being built here this year is scheduled to host the USA Cycling Madison National Championships event this October and in 2018.

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